Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-08-23 00:00:00 UTC ]
News tagged with:
#trinity mirror
#google amp
#header bidding
After two months of speculation, AOL has acquired mobile ad network Millennial Media for $238 million, or about $1.75 per share. The Millennial deal is the newest step in building out AOL's tools to compete in mobile advertising against behemoths like Facebook, Yahoo and Google. With the deal,... Continue reading at AdWeek
[ AdWeek | 2015-09-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#past couple
#stay ahead
#tech companies
#$300 million
#latest sign
Mogul receives fewer stock awards after company plunges to $149m loss, as it is revealed he met Scottish first minister Nicola Sturgeon in New York in JuneRupert Murdoch took a 40% pay cut for the year ending 30 June as his total package for being executive chairman of News Corp fell from $8.7m... Continue reading at The Guardian
[ The Guardian | 2015-09-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#executive chairman
Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at Digiday
[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad products
#greater flexibility
#ad buyers
#traditional publishers
#digital appeared
#digital platforms
While the Twin Cities marked the anniversary with a full schedule of events, literary nonprofits elsewhere saluted the Loft's longevity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#full schedule
BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishing
#online advertising
#online ads
#largest buyer
Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#future growth
#online publishers
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek
[ AdWeek | 2015-08-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#told adweek
#senior director
#ad sales
#industry average
Beautiful Lego: Wild! is a journey from the smallest bacteria to sweeping natural vistas, all made from the colorful toy bricks.Just as The Lego Movie taught us, creativity with the colored plastic blocks shouldn't be limited to following set instructions to build preconceived scenes. The proof... Continue reading at Fast Company
[ Fast Company | 2015-08-20 00:00:00 UTC ]
More news stories like this |
Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$1 billion
It was only a matter of time before marketers started squeezing native ads into every nook of a publisher's site, and now Condé Nast, The Wall Street Journal, CNN and Fox News can sell promos that pop up in story comments. Today, Livefyre—a tech company that powers online discussions—is... Continue reading at AdWeek
[ AdWeek | 2015-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#editorial content
#targeted based
#risky move
#sold directly
If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook offers
It's a big problem for the magazine industry and it doesn't show signs of slowing down. The post Ad Blocking is Eating Up More than $20 Billion in Global Revenues appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#show signs
#magazine industry
#big problem
#global revenues
#ad blocking
Twitter’s mobile ad exchange has found that publishers make a lot more money if they just get more personal. Instead of holding an open auction for every bit of ad space, app publishers should forge special relationships with some buyers to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#app publishers
#ad space
#publishers make
Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ad revenue
#profit warning
#7% year
Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
More news stories like this |
The New York Times Co. posted second-quarter profit that topped analysts' estimates after the publisher cut expenses faster than revenue declined.Earnings excluding some items were 13 cents a share, the New York-based company said in a statement. That compares with the 11-cent average of... Continue reading at Advertising Age
[ Advertising Age | 2015-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fell short
Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at Advertising Age
[ Advertising Age | 2015-08-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#procter gamble
#demographic change
#includes data
#ad spending
Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#travel companion
Today’s new breed of digital publishers is just not that into ad tech. Indeed, the much hyped cadre of venture-backed, Web-born, and millennially-inclined publishers — think Vox Media, Mic and Refinery29 &nd ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vox media
#ad tech
#digital publishers
First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek
[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#follow trends
#short form
#longer period
#decade ago