#ad spending

Publishing news tagged with #ad spending


Another 'walled garden?' Here's what AT&T acquisition of AppNexus means

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest buyer #ad spending #brian lesser #time warner


Ad Age's 2017 Hispanic Fact Pack Is Out Now

Hispanics account for almost half of annual U.S. population growth, largely through U.S. births rather than immigration (25.8% of kids aged 9 and under are Hispanic). Totaling 57.5 million people, Hispanics are 17.8% of the U.S. population and growing.That's some of the key information in Ad... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demographic change #ad spending #includes data #print magazine


Ad Age's 2016 Hispanic Fact Pack Is Out Now

The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #demographic change #ad spending #includes data #key demographic #hispanic population


Sweeping CPG Study Finds Magazines Deliver Biggest Bang for Buck, Digital Video Lags

What medium delivers the biggest bang for the buck? A new study provides a definitive answer, at least for packaged goods, and it's probably not the one anyone expected.Magazines deliver by far the best return on ad spending when compared to TV, digital display and video, mobile and cross-media... Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing world #cross-media campaigns #ad spending


Ad Age's 2015 Hispanic Fact Pack Is Out Now

Marketers continue to boost spending in the U.S. Hispanic media market, with 2014 advertising outlays growing by 12.0%, far ahead of the estimated 4.9% growth for overall U.S. major-media ad spending. As usual, internet spending (up 18.3%) and TV (up 14.7%) fueled that growth. Newspapers eked... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #demographic change #includes data #ad spending


Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #major publishers #web publishers


Ad Age's 2014 Hispanic Fact Pack Is Out Now

Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital edition #demographic change #ad spending #ad industry #growing interest


Infographic: Overcoming Skips and Other Best Practices for Online Video

 Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video content #ad spending #online video


Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing faster #ad spending #premium publishers


First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #half compared #ad spending