How Trinity Mirror raised its programmatic ad yields by 40 percent

Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield optimization on Facebook's Instant Articles and Google AMP. The publisher's programmatic director Amir Malik said header bidding is also proving lucrative, despite only being a "plaster" to the gaping wound programmatic has created in revenue. The post How Trinity Mirror raised its programmatic ad yields by 40 percent appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-23 00:00:00 UTC ]
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Why the soft-sell approach to ad blocking doesn’t work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday

[ Digiday | 2015-10-06 00:00:00 UTC ]
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Why The Soft-Sell Approach to Ad Blocking Doesn't Work

It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software?   Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
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UK publishers mixed on how to combat ad blocking

New research from the U.K.'s Association of Online Publishers shows that 65 percent of publishers count ad blocking as a serious threat. We asked publishers including Condé Nast and the Economist, how to solve the problem. The answers range from a call for industry standards to moving toward a... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
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The IAB Calls Ad Blocking 'Highway Robbery' and Ramps Up Its Call to Arms

Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
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Legal War on Ad Blocking May Be a Loser, if Recent German Rulings Are Any Guide

The ad industry is looking into whether it has potential legal remedies against ad blockers in the U.S., but the issue is already playing out in German courts -- in favor of the blockers.The regional court in Cologne ruled this week, for example, in favor of Adblock Plus and Eyeo, the company... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
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Medium Raises $57 Million for the ‘Best Stories and Ideas on the Internet’

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[ Editor & Publisher | 2015-09-29 00:00:00 UTC ]
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IAB Starts Publicity and Engineering Battle Against Ad Blocking

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[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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With Digital Ads Shifting to HTML5, the Industry Now Has a New Set of Guidelines

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[ AdWeek | 2015-09-28 00:00:00 UTC ]
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Meet Ad Age's 2015 Media Mavens

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[ Advertising Age | 2015-09-28 00:00:00 UTC ]
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Is Ad Fraud Even Worse Than You Thought?

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[ Advertising Age | 2015-09-25 00:00:00 UTC ]
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publishers stop the ad blocking wave?

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[ The Guardian | 2015-09-20 00:00:00 UTC ]
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Mobile Ad Blockers Have Already Become the App Store's Top Downloads

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[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Inside the Hidden Costs of Programmatic

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[ Advertising Age | 2015-09-14 00:00:00 UTC ]
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Johnston Press strikes three-year Sky deal for local TV ads

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[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Patrick Ness's Fundraising Appeal Raises $1M for Save the Children

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[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Ness's Fundraiser Raises Half a Million Pounds for Save the Children

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[ Publishers Weekly | 2015-09-08 00:00:00 UTC ]
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Is Native Advertising About to Go the Way of Pop-Up Ads?

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[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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