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Another 'walled garden?' Here's what AT&T acquisition of AppNexus means

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #brian lesser #ad spending #largest buyer

BuzzFeed partners with GroupM, world's largest buyer of online ads

BuzzFeed, the fast-growing media site, and GroupM, the world's largest buyer of online advertising, announced a partnership Thursday that underscores the rising lure of digital publishing to leading brands. Continue reading at 'Los Angeles Times'