#brian lesser

Publishing news tagged with #brian lesser


AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #brian lesser #quarter results #source familiar #time warner


Another 'walled garden?' Here's what AT&T acquisition of AppNexus means

AT&T is acquiring ad tech platform AppNexus, with plans to integrate it into its advertising and analytics unit, the company said Monday. The move will undoubtedly shake up the current ad landscape as well as challenge the so-called duopoly of Google and Facebook.AppNexus, which has been... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-06-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time warner #brian lesser #ad spending #largest buyer


Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at 'AdWeek'

[ AdWeek | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian lesser #ad buying