#ad buyers

Publishing news tagged with #ad buyers


Only 9% of Ad Buyers Have a Clear Budget for Next Year

Seven months into the novel coronavirus pandemic in the U.S., ad buyers are still entering the market with uncertainty. Spending on traditional offline media is expected to be slashed by almost a third, although this could be offset by the continued rise in digital media investment by... Continue reading at 'AdWeek'

[ AdWeek | 2020-09-02 14:20:11 UTC ]
More news stories like this | News stories tagged with: #digital media #continued rise #coronavirus pandemic #ad buyers


Here’s How the IAB’s NewFronts Work

Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-22 11:00:36 UTC ]
More news stories like this | News stories tagged with: #digital content #content producers #ad buyers #biggest change


Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cautionary tale #ad buyers


Hearst Shows Advertisers How Hip It Is With Musical.ly Deal

Hearst is now hopping onto the hot, youth-focused Musical.ly, with the first official ad partnership on the mobile singing app.Hearst announced the partnership at its NewFronts, where it unveiled its digital roadmap for the year ahead to a crowd of ad buyers and business press.Seventeen magazine... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video series #seventeen magazine #ad buyers #year ahead #digital roadmap #hearst announced


NowThis to Launch Education Series With Actress Allison Williams

NowThis, the 4-year-old news and entertainment digital video service, has tapped a news progeny for a new series. Allison Williams, star of Girls and daughter of MSNBC news anchor Brian Williams, will take part in a multi-episode series about education called Edify. NowThis president Athan... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid change #ad buyers


On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at 'Digiday'

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad products #greater flexibility #ad buyers #cond nast #traditional publishers #digital appeared #digital platforms


Why ad buyers are slow to embrace attention metrics

Premium publishers have been pushing the idea of selling ads based on attention time, saying that the longer people spend on a site, the more value there is for advertisers. But some ad buyers aren’t biting. Too few publishers are selling this way. For some advertisers, the goal isn’t to be in... Continue reading at 'Digiday'

[ Digiday | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long time #goal isn #ad buyers #premium publishers


Pageviews aren’t perfect, but ad buyers see flaws in attention measures

Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad buyers


Conde Nast Drops Longstanding Policy Affecting Beauty Advertisers

A change to a policy at Conde Nast that affects major beauty advertisers is sending waves of anxiety through some of its largest magazines, including Vogue and Glamour.Referred to internally as the "beauty rotation," the policy long dictated the order in which ads from Revlon, Estee Lauder,... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #procter gamble #ad buyers #beauty advertisers #conde nast


Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #ad buyers #tv industry #people familiar


Newsweek Redesign on the Way?

Days after Newsweek and the Daily Beast officially merged, reports come that a redesigned Newsweek is about to make the rounds among ad buyers. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers