NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading >> [ Source: AdWeek | 2023-02-08 20:00:00 UTC ]
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading >> [ Source: AdWeek | 2015-08-20 00:00:00 UTC ]
Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading >> [ Source: AdWeek | 2014-02-10 00:00:00 UTC ]
Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading >> [ Source: AdWeek | 2014-02-09 00:00:00 UTC ]
It's a day for launching advertiser tools: not just Tremor Video but data leviathan Acxiom, as well, is bringing a new tool to the digital marketplace, and where Tremor has extensive publisher relationships to leverage its new DSP, Acxiom has all the information anyone could ever want about more... Continue reading >> [ Source: AdWeek | 2013-09-23 00:00:00 UTC ]
Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading >> [ Source: AdWeek | 2013-03-28 00:00:00 UTC ]
For journalists, a freelancing career usually means a life of instability and, in the Internet age, can result in partnerships with less-than-reputable publishers and institutions. Just like the quality of freelance jobs, freelancers also vary in quality—but now content network Studio One is... Continue reading >> [ Source: AdWeek | 2012-05-07 00:00:00 UTC ]
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading >> [ Source: AdWeek | 2011-11-16 00:00:00 UTC ]
Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading >> [ Source: AdWeek | 2011-06-07 00:00:00 UTC ]