New IAB Chairman Takes Agencies to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.")  But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim.  "We have taken a... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-09 00:00:00 UTC ]
News tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking

Other Publishing stories related to: 'New IAB Chairman Takes Agencies to Task'


New IAB Chairman Takes Agencies to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek

[ AdWeek | 2014-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


New IAB Chairman Takes Industry to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


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[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
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Michaela Coel takes the television industry to task in ‘Misfits’

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[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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Cowen takes reins at The Ampersand Agency

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[ The Bookseller | 2021-01-04 12:25:51 UTC ]
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[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
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[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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[ Crains New York | 2024-10-11 10:03:49 UTC ]
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[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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[ Engadget | 2024-10-09 22:01:36 UTC ]
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[ The New York Times | 2024-10-08 09:01:27 UTC ]
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Joby Aviation’s electric air taxi takes flight in NYC, powered by $500M from Toyota

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