Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
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Quick snapshots from two long-time Frankfurt veterans, Kalem Agency and Italian Literary Agency, on their latest projects. The post LitAg Short Takes: Kalem Agency and Italian Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-10-20 12:05:43 UTC ]
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“Misfits” revisits a powerful speech the “I May Destroy You” creator gave at the 2018 Edinburgh TV festival. Continue reading at The Washington Post
[ The Washington Post | 2021-09-15 12:00:00 UTC ]
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Jamie Cowen is taking over from Peter Buckman as managing director of The Ampersand Agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 12:25:51 UTC ]
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Adolescents abandoning print... It's not especially groundbreaking to report that teens are largely abandoning books and magazines in favor of smartphones. What is notable about the American Psychological Association's new report on adolescent media use in the U.S.—one of the most comprehensive... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-22 00:00:00 UTC ]
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After nearly folding in 2016, the magazine is back and better than before. The post It’s Take Two for Take Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-26 00:00:00 UTC ]
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Adult fiction and a middle-grade environmentally engaging series are on Evangelia Avloniti's list in the run-up to Frankfurt Book Fair. The post Agency Rights Update: Athens’ Ersilia Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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A significant merger in influential independent publishers in the US, and a new wholesale distribution deal for a language-training program outside the States. The post International Notes: Catapult Takes Counterpoint Onboard, OverDrive Takes Pimsleur Offshore appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-02 00:00:00 UTC ]
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Storytellers Agency, a literary agency owned by Swedish publishing group Bonnierförlagen and authors Alexandra and Alexander Ahndoril, is being sold to the Salomonsson Agency. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Three literary agencies in Italy — Marco Vigevani, the International Literary Agency, and Luigi Bernabo — merged to form The Italian Literary Agency. The post Trio of Literary Agencies Merge Into an Italian Super Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-09 00:00:00 UTC ]
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At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York
[ Crains New York | 2024-10-11 10:03:49 UTC ]
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A rundown of new and forthcoming titles that examine witches and the occult arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Filings show the now-defunct distributor still owes more than $316,000 to 163 publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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The rise of BookTok and a "collector's mindset" among readers are fueling a surge in demand for eye-catching deluxe editions for frontlist fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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'Newsweek' has included Seattle-based ThriftBooks and Nashville-based Lifeway in its annual list of the "500 Best Online Shops" for the sixth consecutive year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-10 04:00:00 UTC ]
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In these final hours of Amazon's October Prime Day sale, we're down to just two Kindle models on sale (or, really available at all) on Amazon's site. Why are there just two active listing for Kindles right now? It's almost certainly because Amazon is going to announce new models soon. We have no... Continue reading at Engadget
[ Engadget | 2024-10-09 22:01:36 UTC ]
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Weeding, or culling old, damaged or outdated books, is standard practice in libraries. But in some cases it is being used to remove books because of the viewpoint they express. Continue reading at The New York Times
[ The New York Times | 2024-10-08 09:01:27 UTC ]
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Soon you might be able to take a flying taxi to the airport. It’s not science fiction anymore: New York City could, in the near future, see air taxis buzzing around the skies. Continue reading at Fast Company
[ Fast Company | 2024-10-04 17:36:00 UTC ]
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Decision comes after UK real estate portal turned down fourth offer from Australian property companyBusiness live – latest updatesThe Rupert Murdoch-backed real estate company REA Group has abandoned its attempt to take over the website Rightmove after its fourth offer was rebuffed on Monday.The... Continue reading at The Guardian
[ The Guardian | 2024-09-30 12:05:59 UTC ]
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