Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When it came time for Cook and her fellow panelists to offer parting thoughts on tablet publishing, Cook used the opportunity instead to urge the audience: Download The Daily and read it for two weeks, enjoy, and pay for it! The panel was called Publishers Get Real About Next Screen Expectations, and it was part of the all-day OMMA Tablet Revolution event at the Altman Building on West 18th Street in Manhattan. Cook was joined on stage by Sheila Buckley, head of digital ad sales for the Weather Channel Interactive; Matt Jones, vice president of model strategy and operations at Gannett; James Smith, chief revenue officer of Flixter; and Mark Johnson, CEO of Zite. For roughly 45 minutes they discussed publishers difficulties in getting people to discover and use their apps; the question of whether tablets should be bought and sold by print, digital, or TV executives; and the need for publishers to keep their apps current. But as closely as News Corp. has guarded news about The Daily, any information its executives have dribbled out about the tablet paper has been of particular interest. One of the issues The Daily has faced is giving potential subscribers an easy way to find... Continue reading at 'AdWeek'
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Christine Cook, head of sales and advertising at The Daily, used a panel discussion at Internet Week to hawk subscriptionsmaking one wonder just how much the outsized attention News Corp. is getting for its daring iPad-based newspaper experiment is translating into paid circulation. When... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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"This underlines the most important fact in digital publishing: People will pay for high-quality comment." The post Thanks to surprise British election, The Spectator triples daily subscriber sales appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-20 00:00:00 UTC ]
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When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Facebook will "imminently" launch a plugin for publishers and public figures to ask their readers to subscribe on Facebook directly from their own Web sites. Continue reading at AllThingsD
[ AllThingsD | 2011-12-07 00:00:00 UTC ]
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News Corp.'s Daily tablet newspaper had a high-profile launch in February, but didn't start charging customers until two weeks ago. So how's it selling? "We're happy with where we are," publisher Greg Clayman told the Ad Age Digital conference today. What about that study showing a marked... Continue reading at AllThingsD
[ AllThingsD | 2011-04-07 00:00:00 UTC ]
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"Everything in Popisho was born with a little something-something... a little something extra. The local name was cors. Magic, but more than magic. A gift, nah? Yes. From the gods: a thing so inexpressibly your own.” Welcome to Popisho, the fictional Caribbean archipelago setting for Leone Ross’... Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 21:58:13 UTC ]
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Gen Z can create personal brands faster and more effectively than any generation that’s come before them. If you represent a brand or agency, that should give you pause for thought. Gen Z will make up 40 percent of all consumers by 2020. As this generation of digital natives has been building... Continue reading at Advertising Age
[ Advertising Age | 2019-04-15 00:00:00 UTC ]
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Thriller author Don Winslow wants to debate Donald Trump about the president's proposed border wall, and Stephen King is willing to pay $10,000 to make it happen. Winslow, whose new novel, "The Border," is slated for release by Harper Collins imprint William Morrow next week, challenged Trump to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-20 00:00:00 UTC ]
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Facebook Instant Articles update, allowing publishers to post multiple articles in each post, is a way of replicating daily email newsletters right in Facebook’s platform. Ten publishers, among them BuzzFeed, The Washington Post, The Sun and El País, are testing out the new feature before a... Continue reading at Digiday
[ Digiday | 2017-01-16 00:00:00 UTC ]
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A parody picture book due out next year pokes fun at over-ambitious parentsFor all those families who found The Rabbit Who Wants to Fall Asleep helped smooth over difficult bedtimes, a new picture book satirising the ambitions of “helicopter” parents for their brilliant offspring is due out next... Continue reading at The Guardian
[ The Guardian | 2015-11-16 00:00:00 UTC ]
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Owner Richard Desmond agrees to officially audited figures for monthly visitors to dailystar.co.uk and express.co.ukOfficially audited traffic figures for the Daily Star and Daily Express websites have been published for the first time – ranking them bottom in the national newspaper online... Continue reading at The Guardian
[ The Guardian | 2014-03-20 00:00:00 UTC ]
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French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron,... Continue reading at AdWeek
[ AdWeek | 2024-04-25 10:00:00 UTC ]
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In China we have a saying that reading a banned book on a snowy night is one of the true joys of life. From this, one can well imagine the kind of satisfaction that reading a banned book may bring—like candy locked up in a cabinet, it releases a sweet fragrance into solitary spaces. Whenever […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-23 08:56:19 UTC ]
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When is enough enough? Ryan Chapman on wants, needs, money, and time. | Lit Hub Memoir “Resets are necessary throughout a writing life.” Julia Alvarez on falling in love with writing again. | Lit Hub Craft What does Lord Byron have in common with Che Guevara? “A revolutionary who loves poetry... Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-19 10:30:28 UTC ]
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A life in independent publishing requires moxie, malleability, and, of course, money. Just ask these presses, all of which were founded within the past decade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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“It always says the same thing: the vast majority of writers don’t earn enough from writing to make a decent living.” David Hill reflects on writing as labor. | Lit Hub Memoir Ethel Rohan on writing about grief: “For most of my life, I’ve suffered in shame and silence while the men who hurt me […] Continue reading at Literrary Hub
[ Literrary Hub | 2024-04-18 10:30:29 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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‘In Universes,’ Emet North’s debut novel, explores queer love and the multiverse Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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