#greater flexibility

Publishing news tagged with #greater flexibility


‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google... Continue reading at 'Digiday'

[ Digiday | 2017-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sharing #distributed platforms #apple appeared #monetization options #greater flexibility


On ad pricing, Condé Nast bows to the reality of digital

Like all traditional publishers, Condé Nast has had to adapt its brands as readers and advertisers shift their habits and spending to digital platforms. The changes haven’t gone unnoticed by ad buyers. They applauded Condé Nast’s greater flexibility, manifest in its native ad platform 23 Stories... Continue reading at 'Digiday'

[ Digiday | 2015-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital platforms #digital appeared #traditional publishers #cond nast #ad buyers #greater flexibility #ad products