Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon is opening a new 90,000 sq ft corporate office in Manchester next year, for 600 fresh employees, along with boosting its development centres in Edinburgh and Cambridge. Continue reading at The Bookseller
[ The Bookseller | 2018-10-19 00:00:00 UTC ]
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If you need an affordable tablet for watching videos, reading ebooks, and casual gaming Amazon has dropped the price of the 32GB Fire HD 8 with Special Offers to $60 for 48 hours only—its lowest price ever. That’s nearly half off the Fire HD 8’s $110 retail price, and $30 to $40 less than what... Continue reading at PC World
[ PC World | 2018-08-09 00:00:00 UTC ]
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To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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Amazon has come under fire for removing reviews from its online book listings, with some customers having had all their reviews removed or being blocked from posting further reviews. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Following its deployment of a traveling team of workshop leaders, the Authors Guild opens a round of regional chapters. It also has just opened a new author-complaint resolution service in direct cooperation with Amazon.com. The post US Authors Guild Opens First Regional Chapters and Amazon... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Announcing its policy change less than a month before GDPR goes into effect, Google has left publishers scrambling to make sense of its new rules. The post Four Publishing Trade Groups Criticize Google’s Ad Policy Change in Letter to CEO appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
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Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in 1997. Now it's bringing those tactics to bear on the company's latest target: the ad business.To shoulder its way into an industry... Continue reading at Advertising Age
[ Advertising Age | 2018-04-30 00:00:00 UTC ]
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The Publishers Association's new president, HarperCollins' c.e.o. Charlie Redmayne, has criticised Amazon as "a powerful engine for copyright infringement". Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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Amazon has launched an “international shopping experience” through an app which allows customers worldwide to browse and ship more than 45 million products from the US. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-26 00:00:00 UTC ]
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Amazon's new fulfilment centre in Rugby will create 400 new jobs, the e-tailer has said. Continue reading at The Bookseller
[ The Bookseller | 2018-01-30 00:00:00 UTC ]
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With the extraordinary interest for Michael Wolff's tell-all about the Trump White House catching Holt by surprise, the publisher was able to ship enough copies to accounts to meet at least some of the demand for the book last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
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Hollywood is adding jobs and giving a boost to small businesses around the country as studios continue to ramp up production of TV series and digital content, according to a new report that is expected to be published Monday by the Motion Picture Assn. of America. The MPAA said that jobs... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-01-17 00:00:00 UTC ]
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The most talked about book of the new year sold 28,567 print copies in first two days on sale, according to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-10 00:00:00 UTC ]
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Waterstones sold out of Michael Wolff's controversial exposé of Donald Trump's presidency Fire and Fury (Little, Brown) over the weekend following the media storm that prompted its early release. Continue reading at The Bookseller
[ The Bookseller | 2018-01-09 00:00:00 UTC ]
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UK booksellers are scrambling for stock of Michael Wolff’s sensational Fire and Fury exposé of Donald Trump’s presidency, with the title already out of stock at major retailers in the US. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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After months of speculation, Amazon has opened in Australia, promising to “create thousands of new jobs and invest hundreds of millions of dollars” in the country. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-01 00:00:00 UTC ]
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Amazon is under scrutiny for its apparent reluctance to sign up to the Scottish government’s "fair work" programme and pay employees the Scottish real living wage. Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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