Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-06 00:00:00 UTC ]
News tagged with: #mobile app

Other Publishing stories related to: 'Publishers Clearing House is surviving the ad duopoly by selling engagement'

Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post youtube

Shandong Fine Arts Publishing House Sells Nepalese Rights to Art Book Series

A new rights deal between Shandong Fine Arts Publishing House and Nepal Modern Publishing House was celebrated with a special signing ceremony at the 2018 Bologna Book Fair. The post Shandong Fine Arts Publishing House Sells Nepalese Rights to Art Book Series appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rights deal

Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows

Facebook needs to loosen its grip on Watch show sponsorships and mid-roll inventory, publishers say. The post Unimpressed with revenue, publishers want to sell their own ads on Facebook video shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-12-01 00:00:00 UTC ]
More news stories like this |

Facebook's New Tool Lets Publishers Use Its Data to Sell Video Ads

Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age

[ Advertising Age | 2017-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #automated system #ae networks #hearst television #intended audience

Infographic: Most publishers are choosing to sell their native ads through sponsorships

We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #asked publishers #post infographic #native ads #sponsored content

Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era

Facebook and Google control digital media and advertising, but it's not the end of the world just yet. The post Bloomberg Media CEO Justin Smith’s publisher survival guide in the duopoly era appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-30 00:00:00 UTC ]
More news stories like this |

Survey: 80% of Premium Publishers Want to Sell Ads Based on Time

Just weeks after the Financial Times said it would begin selling digital ads based on the time for which they're exposed to readers, a new survey shows other digital publishers are growing bullish about the tactic. The survey, from Digital Content Next, found that 80% of "premium" publishers are... Continue reading at Advertising Age

[ Advertising Age | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #time-based metrics

Why Publishers Need to Embrace Automated Ad Selling

The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top publishers #good thing

Denmark's Kofod sells publishing house

Danish publisher Lindhardt and Ringhof has acquired Per Kofod Publishers after its founder... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
More news stories like this |

Penguin Random House Acquires Self-Help Publisher Hay House

Hay House, founded by the late Louise Hay and acquired by Penguin Random House, has offices in Australia, India, the States, and UK. The post Penguin Random House Acquires Self-Help Publisher Hay House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-13 03:58:01 UTC ]
More news stories like this | News stories tagged with: #hay house #penguin random house #random house

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digiday+ research #programmatic ads #publishers make

AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House

The Jagriti Publishing House and its bookstore are Razia Rahman Joly's memorial to her slain husband, publisher Faisal Arefin Dipan. The post AAP’s 2020 Freedom to Publish Award: Bangladesh’s Jagriti Publishing House appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-17 19:19:51 UTC ]
More news stories like this | News stories tagged with: #post aap #publish award #bookstore

The Very First Books Published by Some of Your Favorite Publishing Houses

One of the most interesting things about book publishing, as an industry, is the way imprints and publishing houses develop over time—shifting focus to keep up with public interest, taking on personalities along with personnel, changing hands ad nauseam and merging like no one’s watching.... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-15 09:36:09 UTC ]
More news stories like this | News stories tagged with: #interesting things #book publishing #public interest #publishing houses

Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ll move

Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers

Academic Publishing in China 2017: Shaanxi Normal University General Publishing House

Publications on Shaanxi regional culture and history—such as "A Comprehensive History of Shaanxi" are a niche segment at SNUGPH. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic publishing

The Art of the Publisher by Roberto Calasso review – a timely insight into the identity of a publishing house

An important riposte to digital culture, these essays by the Italian publisher and author argue that a publisher’s list is a literary work in its own rightThis collection of essays by the Italian author and publisher Roberto Calasso, translated by Richard Dixon, is a paean to publishing. Calasso... Continue reading at The Guardian

[ The Guardian | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single book #digital texts #physical objects #timely book

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills.   Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers worry #native ads #ad blocking

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles #todd haskell #digital arm #high quality