Inaugural NYT Food Festival is a go, with backing from Mastercard, Uber Eats, Bulleit and more

Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be launching a new two-day fall event called The New York Times Food Festival, featuring the paper’s chief food editor Sam Sifton and fellow Times foodies including Melissa Clark, Kim Severson and Pete Wells. The goal: to “bring together the food world’s leading chefs, restaurateurs and industry thought leaders to deliver a one-of-a-kind culinary experience for consumers across New York City.” Today, it got real: The Times is putting tickets up for sale for everything from its October 5-6 takeover of Manhattan’s Bryant Park, featuring food stands from Frankies Spuntino, Frenchette, Superiority Burger and more ($25 for a one-day pass), to lectures at TheTimesCenter with titles such as “The Secret Sauce of Success” and “Bourdain and Beyond” ($45 each). When the paper tentatively announced the event in the spring, Sebastian Tomich, the global head of advertising and marketing solutions at the paper, said, “We have a broad ambition to create festivals that showcase our editorial leadership and innovative way of bringing stories to life with a variety of topics”—and food was the “obvious choice” for the first festival. Mastercard was announced as the presenting sponsor. Now the event has... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-11 19:24:56 UTC ]
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