Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'
[ AdWeek | 2016-08-03 00:00:00 UTC ]
Harry Potter and the Cursed Child is marking its seventh anniversary at London’s Palace Theatre Continue reading at BBC News
[ BBC News | 2023-07-30 06:50:32 UTC ]
More news stories like this
The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
More news stories like this
Amazon's Prime Early Access Sale is coming next week and we've already started to see a number of preview deals pop up. Devices like the Echo Show 5, Fire TV Stick 4K Max and Kindle Paperwhite have been discounted ahead of the event, and we expect to see more deals on Amazon gadgets during the... Continue reading at Engadget
[ Engadget | 2022-10-07 15:45:38 UTC ]
More news stories like this
If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget
[ Engadget | 2022-06-17 15:30:52 UTC ]
More news stories like this
We at Engadget spend a lot of time thinking about the best tech gifts for anyone and everyone in your life. But during that process, we often can’t help but think about the things we’d like to receive as gifts. We encourage everyone to treat themselves in some way while scrambling to find gifts... Continue reading at Engadget
[ Engadget | 2021-11-11 15:30:08 UTC ]
More news stories like this
From Grange Hill to the West End, via Eurovision and the Brit awards, the star has built multiple careers. She talks about stage-school pressure, TV diversity and playing Hermione in Harry Potter and the Cursed ChildMichelle Gayle was 10 months into her role as Hermione Granger in Harry Potter... Continue reading at The Guardian
[ The Guardian | 2021-10-13 08:41:05 UTC ]
More news stories like this
Fans can find the actress’s book recommendations, special merch, and pop-up events on the new mobile platform. Actress and Hello Sunshine founder Reese Witherspoon is seeking to broaden the reach of her popular book club, built largely on Instagram, with a new mobile app that will allow in-app... Continue reading at Fast Company
[ Fast Company | 2021-02-03 10:00:34 UTC ]
More news stories like this
As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
More news stories like this
Little, Brown has revealed the cover for its behind the scenes book on hit play Harry Potter and the Cursed Child. Continue reading at The Bookseller
[ The Bookseller | 2019-07-17 22:49:55 UTC ]
More news stories like this
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here’s the previous edition. Food for thought: Back in April, The New York Times announced that it would be... Continue reading at Advertising Age
[ Advertising Age | 2019-07-11 19:24:56 UTC ]
More news stories like this
An official behind-the-scenes book of the record-breaking play "Harry Potter and the Cursed Child – Parts One and Two" will be published by Little, Brown. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
More news stories like this
3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget
[ Engadget | 2019-02-13 00:00:00 UTC ]
More news stories like this
To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this
The startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates. HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new... Continue reading at Fast Company
[ Fast Company | 2018-07-31 00:00:00 UTC ]
More news stories like this
Blockbuster sales of 'Harry Potter and the Cursed Child' helped drive revenue to $1.74 billion in fiscal 2017, but without a comparable hit, sales fell 6% in the fiscal year ended May 31, 2018. Operating income dropped 38%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
More news stories like this
Can "Mean Girls" edge out "The Band's Visit" and "SpongeBob SquarePants"? Will "Harry Potter and the Cursed Child" or "Angels in American" take home more trophies? Here's a quick rundown of key contenders from shows with the most nominations. Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-09 00:00:00 UTC ]
More news stories like this
BuzzFeed is taking matters into its own hands on Facebook, after the social network announced moves that could restrict publishers' ability to reach people there.The digital publisher, which has often relied on Facebook for its audience, was buying ads on Friday to bring readers into its own... Continue reading at Advertising Age
[ Advertising Age | 2018-01-13 00:00:00 UTC ]
More news stories like this
Sales in the children’s/young adult segment fell 36.8% in July, compared to same period a year ago, according to figures release by the AAP. The decline is due, in large part, to the fact that July 2017 did not see a hit like July 2016, when 'Harry Potter and the Cursed Child' was dominating... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-20 00:00:00 UTC ]
More news stories like this
A 52% decline in Scholastic's children’s book publishing group was blamed on the absence of a major bestseller. In fiscal 2017, the publisher's sales were driven by 'Harry Potter and the Cursed Child,' which was released during the first quarter of last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
More news stories like this
While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
More news stories like this