Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'
[ AdWeek | 2016-08-03 00:00:00 UTC ]
Paula Hawkins is back on top of the iBooks bestseller list with 'The Girl on the Train,' pushing J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' down into the #2 slot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-31 00:00:00 UTC ]
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J K Rowling, Jack Thorne and John Tiffany’s Harry Potter and the Cursed Child (Little, Brown) once again easily triumphed at the top of the charts, shifting 86,525 units last week through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2016-08-24 00:00:00 UTC ]
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J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' continues its domination of the iBooks chart as it nets another #1 slot, followed by Amy Schumer and Paula Hawkins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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South Korea becomes the latest country to get the Harry Potter series of seven books and the new 'Cursed Child' playscript in ebook format. This time, they're in both Korean and English. The post Harry Potter Ebooks Released in South Korea appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-22 00:00:00 UTC ]
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J.K. Rowling is revealing more details about the school of witchcraft and wizardry in new ebooks. The books follow the July debut of the West End play 'Harry Potter and the Cursed Child.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-19 00:00:00 UTC ]
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German readers were as wrapped up in Pottermania as readers in America and England in July, as the eighth installment in J.K. Rowling’s Harry Potter series, Harry Potter and the Cursed Child: Parts 1 and 2, took the top of the fiction chart in Germany at the end of July. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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J.K. Rowling and Paula Hawkins kept their #1 and #2 slots, respectively, on the iBooks bestsellers list as 'Harry Potter and the Cursed Child: Parts 1 and 2' and 'The Girl on the Train' continue to captivate audiences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has once again taken the Official Top 50 number one spot, with 168,389 copies sold for £1.86m in its second week on sale. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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In its debut week, print units sales for the #1 book in the country, ‘Harry Potter and the Cursed Child: Parts 1 and 2,’ are more than double those for the next 99 books combined. Plus Colson Whitehead’s ’The Underground Railroad' gets the Oprah nod and the #3 slot in Hardcover Fiction, the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Mass merchandisers accounted for 33% of the first week sales of 'Harry Potter and the Cursed Child: Parts 1 & 2,' according to Nielsen BookScan. The uptick was a much needed boost for the embattled retail channel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-12 00:00:00 UTC ]
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Shocking no one, 'Harry Potter and the Cursed Child: Parts 1 and 2' stays #1 more than a week after its much-ballyhooed release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has become the fourth fastest-selling title of all time, with 847,886 copies worth £8.76m shifted through Nielsen BookScan's Total Consumer Market last week, making it 2016's biggest selling title of the year in just... Continue reading at The Bookseller
[ The Bookseller | 2016-08-10 00:00:00 UTC ]
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Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-09 00:00:00 UTC ]
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Harry Potter's appeal continues, with huge sales numbers coming out from the release of 'Harry Potter and the Cursed Child,' a book version of the script used in the West End play. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-04 00:00:00 UTC ]
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North American sales of 'Harry Potter and the Cursed Child' top 2 million copies, UK sales blow past records, all within days of Rowling's new release. The post In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-04 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of Harry Potter and the Cursed Child, click the arrow on the player below. Continue reading at Slate
[ Slate | 2016-08-04 00:00:00 UTC ]
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Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video... Continue reading at AdWeek
[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Rowling spoke about her plans for Harry Potter following the premiere of the play 'Harry Potter and the Cursed Child,' which depicts Harry and his family years after the events of the original books and films. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-08-03 00:00:00 UTC ]
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The script for Harry Potter and the Cursed Child becomes the fastest-selling book in the UK this decade. Continue reading at BBC News
[ BBC News | 2016-08-03 00:00:00 UTC ]
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Scholastic estimated Wednesday morning that 'Harry Potter and the Cursed Child Parts One and Two' sold more than two million copies in North American in its first two days of sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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