General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones.       Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort:        The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content.  Continue reading at 'AdWeek'

[ AdWeek | 2016-08-03 00:00:00 UTC ]
News tagged with: #cursed child #mobile app

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Susan Wojcicki, YouTube CEO and Promoter of Google's Book Scanning Program, Dies at 56

Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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The Week’s Most Popular Stories

Sexual assault allegations against Neil Gaiman, the best book club books of August, and more. Continue reading at Book Riot

[ Book Riot | 2024-08-03 15:00:00 UTC ]
More news stories like this | News stories tagged with: #book club #neil gaiman #popular stories


Melania Trump to tell her story in memoir scheduled for this fall

Former first lady, who has been mostly absent as her husband campaigns, has never told her own story at length beforeThe former first lady Melania Trump has a memoir coming out this fall, Melania, billed by her office as “a powerful and inspiring story of a woman who has carved her own path,... Continue reading at The Guardian

[ The Guardian | 2024-07-26 13:42:09 UTC ]
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Suzanne Scanlon’s Memoir Confronts the Stories We Don’t Tell About Women and Madness

Suzanne Scanlon’s book, Committed: A Memoir of Finding Meaning in Madness, is a memoir unlike any I’ve read. Scanlon returns to the landscape of the past, reflecting on her experience of being committed in the New York State Psychiatric Hospital while a student at Barnard in the late 1990s.... Continue reading at Electric Literature

[ Electric Literature | 2024-07-23 11:00:00 UTC ]
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Jo Callaghan wins crime novel of the year with story of an AI detective

In the Blink of an Eye was praised at the Theakston Old Peculier crime writing festival as ‘changing the way we think about policing forever’A “boundary-pushing take on the police procedural” which features a human detective working with an AI sleuth in order to solve a missing persons case has... Continue reading at The Guardian

[ The Guardian | 2024-07-19 16:29:44 UTC ]
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Tim Holman Promoted to Orbit President and Publisher

Holman launched Orbit, Hachette Book Group's SFF division, in 2007, publishing such authors as N.K. Jemison and Andrzej Sapkowski. In his new role, he will continue to report to HBG CEO David Shelley, who said the division is currently having its "most successful period ever" following "two... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-19 04:00:00 UTC ]
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Envy, Obsession, and Instagram: On My Mental Breakdown at an Esteemed Writing Conference

It’s the spring of 2021, and the pandemic is beginning to slide away from us in ways that still feel impossible. But there is work to do. There is lost time to make up for. Even though I have a debut novel publishing this summer, I have been getting rejection after rejection for every literary […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-07-12 08:56:22 UTC ]
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Promoting New and Unexpected Crossings: A Conversation with Leonora Djament, by Aitana Bellido

Promoting New and Unexpected Crossings: A Conversation with Leonora Djament, by Aitana Bellido Interviews [email protected] Mon, 07/01/2024 - 15:34 Leonora Djament has been editorial director of the Argentine publishing house Eterna Cadencia... Continue reading at World Literature Today

[ World Literature Today | 2024-07-01 20:34:20 UTC ]
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Toys 'R' Us uses OpenAI's Sora to make a brand film about its origin story and it’s horrifying

The rise of artificial intelligence in our media and entertainment industries has raised a lot of concerns about programs like Open Al’s text-to-video maker Sora replacing the artistic endeavors and aspirations of humans. If those AI made movies are anything like a new brand film about the Toys... Continue reading at Engadget

[ Engadget | 2024-06-25 21:47:30 UTC ]
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Scott And Mark Hoying's Debut Children's Book Celebrates Their Real-Life Love Story

The Pentatonix singer and his husband say "How Lucky Am I?" parallels their own experiences as a married couple, including their dream of starting a family. Continue reading at HuffPost

[ HuffPost | 2024-06-20 16:24:07 UTC ]
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Would you name your baby after a sexy fairy? It's happening thanks to a popular book series

Some of the characters from Sarah J. Maas' internationally best-selling series A Court of Thorns and Roses are starting to pop up on baby names lists in the U.S. and Canada. Continue reading at CBC

[ CBC | 2024-06-13 08:00:01 UTC ]
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Ted Chiang has won the PEN/Faulkner Foundation’s short story prize.

Photo by Arturo Villarrubia Science fiction writer Ted Chiang has won the 2024 PEN/Bernard and Ann Malamud Award for Excellence in the Short Story. The award is given each year to a writer who has “demonstrated exceptional achievement in the short story form.” Ted Chiang has published two... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-12 14:52:48 UTC ]
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Here are the guest editors (and new covers!) for the Best American Series 2024.

The Best American Series is a literary institution. But just in case you’re stumbling upon it for the first time: Each book in the annual series showcases of best short fiction and nonfiction in a given year, from short stories to essays, science and nature writing, to food writing. Each... Continue reading at Literrary Hub

[ Literrary Hub | 2024-06-11 14:00:24 UTC ]
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Interview: Jacqueline Winspear on the Maisie Dobbs series

“No one should be surprised by a writer’s library,” says the author of the Maisie Dobbs series, about a World War I battlefield nurse turned private investigator. The series’ 18th and final book is “The Comfort of Ghosts.” Continue reading at The New York Times

[ The New York Times | 2024-06-06 09:00:13 UTC ]
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Book Review: ‘Stories Are Weapons,’ by Annalee Newitz

In a new book, the journalist and science fiction writer Annalee Newitz shows how we have used narrative to manipulate and coerce. Continue reading at The New York Times

[ The New York Times | 2024-06-05 09:05:03 UTC ]
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Bill Gates to tell his ‘origin story’ in memoir

Source Code: My Beginnings, out next year, will include ‘some of the tougher parts’ of the entrepreneur’s early lifeBill Gates has announced that he will be telling his “origin story” in a memoir due to be published next year.Source Code: My Beginnings will cover the businessman and... Continue reading at The Guardian

[ The Guardian | 2024-06-04 16:02:08 UTC ]
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I Think Most Short Stories Are Glorified Therapy Sessions: Am I the Literary Asshole?

Hello, readers! I’m your host, Kristen Arnett, advice columnist (and Dad) extraordinaire. I’m excited to welcome you back to yet another special episode of Am I the Literary Asshole?, an advice column that asks if “head empty, just vibes” is simply a nice way of describing a hangover. My head?... Continue reading at Literrary Hub

[ Literrary Hub | 2024-05-30 13:32:53 UTC ]
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12 Brilliant Short Stories by Asian Americans to Read For Free Online

As Asian American Pacific Islander Month comes to end, it’s important to remind ourselves that the Asian American identity is more than just race or shared affinity. Born out of political activism and the anti-war movement to protest and rally against injustice, warfare, imperialism, and... Continue reading at Electric Literature

[ Electric Literature | 2024-05-30 11:00:00 UTC ]
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“Last Acts” Is a Father-Son Story Where Neither Man Knows How To Communicate

Alex Sammartino’s debut novel Last Acts opens on David Rizzo, owner of a failing firearms store located in an Arizona strip mall, en route to the hospital to retrieve his estranged son Nick, an addict who has just briefly experienced death in the form of a drug overdose. Grappling with what to... Continue reading at Electric Literature

[ Electric Literature | 2024-05-29 11:00:00 UTC ]
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“Last Acts” Is a Father-Son Story Where Neither Man Knows How To Communicate

Alexander Sammartino’s debut novel Last Acts opens on David Rizzo, owner of a failing firearms store located in an Arizona strip mall, en route to the hospital to retrieve his estranged son Nick, an addict who has just briefly experienced death in the form of a drug overdose. Grappling with what... Continue reading at Electric Literature

[ Electric Literature | 2024-05-29 11:00:00 UTC ]
More news stories like this | News stories tagged with: #debut novel #electric literature #drug overdose #en route #david rizzo #father-son story #communicate appeared #acts opens