General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones.       Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort:        The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content.  Continue reading at 'AdWeek'

[ AdWeek | 2016-08-03 00:00:00 UTC ]
News tagged with: #cursed child #mobile app

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A new trailer for the Dune: Prophecy series just dropped

A new trailer dropped on the opening day of the New York Comic Con for the new six-episode spinoff series Dune: Prophecy, a prequel to the recent films directed by Denis Villeneuve. The new series will premiere November 17 at 9PM on HBO. Each episode will be available to stream on Max on... Continue reading at Engadget

[ Engadget | 2024-10-17 21:23:47 UTC ]
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Netflix's The Electric State trailer shows off cartoony robots and oversized VR headsets

Netflix has released the first trailer for The Electric State, a post-apocalyptic road movie from Marvel (and Community) mainstays The Russo Brothers. The adaptation of Simon Stålenhag's 2018 graphic novel is set in a retro-futuristic version of the '90s after a robot uprising. It tells the... Continue reading at Engadget

[ Engadget | 2024-10-17 14:36:28 UTC ]
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Frankfurt Book Fair: FEP’s Data ‘Story’ of the European Book Market

The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
More news stories like this | News stories tagged with: #book industry #book market #european publishing


'New Studies in Biblical Theology' Series Switches Publishing Partners

Apollos announced this week that B&H Academic will take over from InterVarsity Press as North American co-publisher for new titles for the series in the U.S. and Canada. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-15 04:00:00 UTC ]
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Inklore, Tiny Onion to Copublish Three New Series by James Tynion IV

The imprint of Random House Worlds, which launched last year, has partnered with Tynion’s independent production house to publish three original graphic novel series by Tynion as part of a 12-book deal. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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8 Outstanding Science Fiction and Fantasy Short Story Collections

"What blooded me as a really feral reader in college was the discovery of short story collections." Continue reading at Book Riot

[ Book Riot | 2024-10-09 14:30:00 UTC ]
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Luis Jaramillo on Creating a Multigenerational Speculative Story of the Borderlands

I highlighted Luis Jaramillo’s first book, the short story collection The Doctor’s Wife—a gathering of 91 ultra-short chapters, some as brief as a sentence, that add up to a portrait of a family—as a best book of 2012 for NPR. His first novel further reveals his wide-ranging literary talents.... Continue reading at Literrary Hub

[ Literrary Hub | 2024-10-08 08:55:05 UTC ]
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Joby Aviation’s electric air taxi takes flight in NYC, powered by $500M from Toyota

Soon you might be able to take a flying taxi to the airport. It’s not science fiction anymore: New York City could, in the near future, see air taxis buzzing around the skies. Continue reading at Fast Company

[ Fast Company | 2024-10-04 17:36:00 UTC ]
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I Love Short Stories. Do I Have to Write a Novel?

In 1993, I published my first decent story in a literary journal and a few months later received a letter from an agent whose name I recognized. I’d written short stories in college classes, sent them off, and typically the only thing that came back was a rejection, housed in the... Continue reading at Electric Literature

[ Electric Literature | 2024-10-01 11:10:00 UTC ]
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Frankfurt Book Fair 2024: Are We Publishing the Right Stories for Kids?

PW Talks with Lawrence Schimel, host of Frankfurt’s second annual children’s publishing conference. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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The Short Stories of Moroccan Writer Mohamed Choukri: A Talk by Dr. Jonas Elbousty, by The Editors of WLT

The Short Stories of Moroccan Writer Mohamed Choukri: A Talk by Dr. Jonas Elbousty, by The Editors of WLT News and Events [email protected] Thu, 09/26/2024 - 13:32 The University of Oklahoma’s Center for Middle East Studies; Department of Modern... Continue reading at World Literature Today

[ World Literature Today | 2024-09-26 18:32:59 UTC ]
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Engadget Podcast: Reviewing the iPhone 16 and Apple Watch Series 10

Our reviews of the iPhone 16 Pro and Apple Watch Series 10 are up, thanks to one very tired Cherlynn Low. In this episode, Devindra and Cherlynn discuss her final thoughts on Apple's new hardware, including why the iPhone 16 Pro’s photo processing is particularly interesting. In other news, we... Continue reading at Engadget

[ Engadget | 2024-09-20 11:30:33 UTC ]
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A ghost story about new motherhood? A TV writer's debut novel explores the female psyche

Jacquie Walters' debut, 'Dearest,' is a horror novel about new motherhood, including the demands of a breastfeeding infant, as well as how postpartum hormones affect a woman's psyche. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-09-16 10:00:29 UTC ]
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HBO posts casting call for next-generation Harry Potter TV series

Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian

[ The Guardian | 2024-09-10 22:39:27 UTC ]
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Sean Manning Promoted to Publisher of Simon & Schuster Imprint

Manning joined S&S's flagship imprint in 2016 and was named VP and executive editor in 2022. He succeeds S&S CEO Jonathan Karp, who has held down the role since the 2022 departure of Dana Canedy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Hanif Abdurraqib Joins University of Texas Press as Series Editor

The author, most recently, of 'There's Always This Year,' will join UT Press as editor of its American Music Series, of which his 2021 book on A Tribe Called Quest, 'Go Ahead in the Rain,' was a part. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Haven’t Read HEARTSTOPPER Yet? This Graphic Novel Series is Soooo Worth the Hype

With the third season of HEARTSTOPPER on the horizon, there's no better time to catch up on the graphic novel series than now. Continue reading at Book Riot

[ Book Riot | 2024-08-30 15:45:00 UTC ]
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Animated video game anthology series Secret Level is coming to Prime Video

Secret Level is a gaming-inspired anthology series coming to Prime Video on December 15. The upcoming Amazon title is from the same team behind Netflix's Love, Death and Robots. From the teaser released during Gamescom, this new project will be continuing the Blur Studio specialty for creating... Continue reading at Engadget

[ Engadget | 2024-08-20 20:20:27 UTC ]
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Dark Vampire Fantasy, Scads of SFF Stories, and More Great Recommendations

Set your phasers to fun! Fly into this week's latest in science fiction and fantasy releases, plus a pair of can't-miss backlist titles. Continue reading at Book Riot

[ Book Riot | 2024-08-16 15:45:00 UTC ]
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CIA brainwashing experiments helped make Outlast an iconic horror series

The Sleep Room in The Outlast Trials is named after a real-life space at McGill University’s Allan Memorial Institute in Montreal, where from 1957 to 1964, doctors conducted mind-control experiments on patients as part of the CIA’s MK-Ultra initiative. Led by Dr. Donald Ewen Cameron, these tests... Continue reading at Engadget

[ Engadget | 2024-08-14 19:50:55 UTC ]
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