General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'

[ AdWeek | 2016-08-03 00:00:00 UTC ]
News tagged with: #cursed child #mobile app

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Seven Stories Has New Indie Bookseller Promotion

Seven Stories Press has started a new monthly marketing program that it hopes addresses independent booksellers’ concerns about publishers’ direct-to consumer pricing policies. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stories press

'Electric Literature' Launches New Series As Counterpoint to 'By the Book'

Electric Literature has launched a new biweekly series, in partnership with FSG's MCD imprint and as part of its "Read More Women" campaign, that it bills as a feminist corrective to the 'New York Times' column "By the Book." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electric literature

'Just Write Your Own Fairy Tale': Chris Colfer on His 'Land of Stories' Series

At BookExpo, actor turned writer Chris Colfer spoke with 'NYTBR' editor Pamela Paul about the paperback release of the sixth and final book in his bestselling The Land of Stories series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final book #paperback release #chris colfer #fairy tale #stories series

Roupenian's short story collection to be made into HBO drama series

HBO is developing a drama series based on Kristen Roupenian’s upcoming short story collection You Know You Want This. Continue reading at The Bookseller

[ The Bookseller | 2018-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kristen roupenian

Instagram may soon offer a soundtrack for your Stories

With recent music licensing deals between Facebook and record labels like Sony, Warner Music, Universal and other European publishers, it would seem as if Facebook, and by extension Instagram, is uniquely poised to bring soundtracks to shared videos.... Continue reading at Engadget

[ Engadget | 2018-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uniquely poised #european publishers #warner music #record labels

Snapchat Plans to Implant Its Video Stories Everywhere Online

Snapchat is looking to get more viewers on its videos by letting publishers post them outside the app.The "Stories Everywhere" video product currently in developmentfirst reported by Cheddar on Wednesdaywould be a way for the company to break out of its insular world and impact the larger... Continue reading at Advertising Age

[ Advertising Age | 2017-12-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #multiple people #24-hour period #snapchat plans #snapchat stories

Snapchat's New $250K Story Ads Are Made for the Redesign

Snapchat is selling its new Promoted Story ads, which debuted on Black Friday, for $250,000, according to some advertisers.The premium price reflects the fact that the format gives brands their own channel inside the media nerve center of Snapchat, and the ad unit goes to every user in the... Continue reading at Advertising Age

[ Advertising Age | 2017-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #discover channel #cover image #promoted story #black friday #ad placements

Google Is About to Offer Publishers a Feature Similar to Snapchat’s Discover Stories

First, Instagram and Facebook wanted to be more like Snapchat, and now Google evidently does, too. The Wall Street Journal reported today that Google is developing a content system, called Stamp, that's designed to look like information seen via Snapchat's publisher channel Discover. Citing... Continue reading at AdWeek

[ AdWeek | 2017-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #offer publishers

Publishers are switching affections from Snapchat to Instagram

Facebook’s Instagram is copying Snapchat’s features left and right, and the moves are paying off with publishers. The post Publishers are switching affections from Snapchat to Instagram appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #instagram appeared #post publishers

Raven signs 'Ripley story for Instagram age'

Raven Books has signed Social Creature, a "Ripley story for the Instagram age" by Tara Isabella Burton. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #raven books #raven signs

Book series for children focuses on Treaty of Waitangi story

A set of books have been written to teach children about the Treaty of Waitangi. Continue reading at Stuff

[ Stuff | 2017-02-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teach children #book series

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age

[ Advertising Age | 2017-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content creators #select publishers #ad format

Best of the week: Twitter’s woes and Snapchat Live Stories doubts

To get you ready for the weekend, we've rounded up some of our best stories this week: Twitter is falling out of favor with publishers as a reliable driver of traffic. It doesn’t have the audience scale, visual storytelling tools and ad products that Snapchat, Instagram and Facebook do. On... Continue reading at Digiday

[ Digiday | 2016-12-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying customers #ad products #audience scale #ve rounded

Flipboard Is Debuting a Swipeable 'Promoted Roundup' Ad That Looks Like Instagram Carousel

Flipboard has launched another native ad unit that lets brands promote multiple pieces of branded content or traditional advertising simultaneously in a carousel. The format, which the mobile magazine is calling "Promoted Roundup," shows a main image that when clicked brings up a full story... Continue reading at AdWeek

[ AdWeek | 2016-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #single piece #sold directly #sold programmatically #mobile experience #united airlines

How Instagram recruits college football teams to market Stories

Instagram has recruited seven colleges to use Instagram Stories as part of a new initiative to show the behind-the-scenes atmosphere on game days through the rest of the college football season. For the program, Instagram is also providing training and insights on Instagram Stories. The approach... Continue reading at Digiday

[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stark difference #year -- #media companies #instagram stories

‘Dat cheeeeeeeze’: How publishers from the HuffPost to The New York Times are using Instagram Stories

Instagram Stories are just a few days old, but publishers ranging from Bloomberg Business U.K. to Bustle have started playing with the feature. While Stories lack some of the bells and whistles offered by Snapchat Stories (which inspired the Instagram product), social teams are still finding a... Continue reading at Digiday

[ Digiday | 2016-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social teams #snapchat stories #bloomberg business #instagram stories

Miranda Hart's fans' stories to feature in promotional ebook

Hodder & Stoughton is promoting Miranda Hart's new book, Peggy & Me, by collating stories about her fans' pets into a free companion ebook. Continue reading at The Bookseller

[ The Bookseller | 2016-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #miranda hart

Emoji story series from PRH Children's

Penguin Random House (PRH) Children’s is creating a series of books based on popular emojis, including one based on the poo symbol. Continue reading at The Bookseller

[ The Bookseller | 2016-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #books based

Publishers Sell Sponsored Content Made for Instagram, Snapchat

Wired magazine has tapped a male-female duo famous on Instagram for their alluring photography to anchor an ad campaign for apparel and accessories brand Victorinox. The ads are appearing on Instagram, in Wired and on Wired's website."We use to create content that would live in our magazine,"... Continue reading at Advertising Age

[ Advertising Age | 2014-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social channels #conde nast #strategic initiatives #ad campaign #create content