Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video series on Snapchat that features a data-driven exploration into Masaya Volcano in Nicaragua. Check out the following six stills from GE's first Instagram story (which also includes video but is not embeddable on third-party publisher sites). The brand is collecting much of its footage with drones. Other brands are also using Instagram Stories, including Arby's and Red Bull. Arby's campaign references the recent release of Harry Potter and the Cursed Child with a series of hyper-lapse clips of the book's Golden Snitch character being made with the sandwich slinger's packaging. The story runs on Instagram through 1 p.m. today. Here are a few stills from the brand's virgin effort: The GIF on the right is one we created from the stills in Red Bull's first Instagram Stories clip. And on a business-to-business level, here's DigitasLBi simply saying "sup" in its first go at Instagram Stories: Tech industry watchers have noted similarities between Instagram's new offering and a couple of Snapchat features. Snapchat's Stories offer users a personal way to share photos and videos with followers, and the mobile app was a pioneer in disappearing content. Continue reading at 'AdWeek'
[ AdWeek | 2016-08-03 00:00:00 UTC ]
While July sales last year were mightily padded by the release of 'Harry Potter and the Cursed Child,' which came out July 31, 2016, July 2017 saw no such blockbuster. Thanks in large part to this, July 2017 sales were down 1.9%, compared to the same time last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-18 00:00:00 UTC ]
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Unit sales of print books in the week ended Aug. 6, 2017, were down 17% from the similar week in 2016 at outlets that report to NPD BookScan. The decline was due entirely to the release last year at this time of J.K. Rowling’s Harry Potter and the Cursed Child, which sold about 2.5 million... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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As her wizarding world returns to the stage and screen, Rowling’s $95m pushes James Patterson into second place with $87mJK Rowling will need to reserve a particularly large vault at Gringotts bank after a bumper year for the Harry Potter novelist magicked her back to the No 1 spot on Forbes’... Continue reading at The Guardian
[ The Guardian | 2017-08-03 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has Wingardium Levoisa’d straight into the UK Official Top 50 number one spot. Continue reading at The Bookseller
[ The Bookseller | 2017-08-02 00:00:00 UTC ]
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Driven by sales of general merchandise and 'Harry Potter and the Cursed Child,' the Canadian bookstore chain reported record revenue growth for fiscal 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-31 00:00:00 UTC ]
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JK Rowling and Bill Bryson top the charts, while film tie-ins give Paula Hawkins and Jojo Moyes a second bite of the cherry – but this unpredictable year has also seen a welcome revival of humorous writingIt was a year when the No 1 book was a play script. When hyper-prolific James Patterson,... Continue reading at The Guardian
[ The Guardian | 2016-12-31 00:00:00 UTC ]
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The bestselling books over the holidays at the e-tailer were 'Diary of a Wimpy Kid: Double Down,' 'Harry Potter and the Cursed Child,' and a children's backlist book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-27 00:00:00 UTC ]
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The July publication of 'Harry Potter and the Cursed Child' helped raise sales in the children's/young adult segment 31.1% in July over a year ago. July sales of adult books fell. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-20 00:00:00 UTC ]
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'Harry Potter and the Cursed Child: Parts 1 and 2' was Amazon's best-selling book of 2016 and was also the year's "most wished for" and "most gifted" book at the e-tailer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-07 00:00:00 UTC ]
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Hachette UK has "canned" many of its apps to focus on "fewer and better" following its acquisition of mobile app and games developer Neon Play in June, its chief executive Tim Hely Hutchinson has revealed at The FutureBook Conference 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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Good Housekeeping's December issue Hearst may be a 129-year-old media company, but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek
[ AdWeek | 2016-12-02 00:00:00 UTC ]
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The top of France’s nonfiction list took on a political bent in October, with an exposé of French president François Hollande penned by investigative journalists Fabrice Lhomme and Gérard Davet after five years of research. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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Sarah Perry’s The Essex Serpent is the only novel on the six-book shortlist, up against JK Rowling’s play script for Harry Potter and the Cursed Child and a long-lost Beatrix Potter storySarah Perry’s novel The Essex Serpent might have missed out on the big literary prizes this year, but her... Continue reading at The Guardian
[ The Guardian | 2016-11-08 00:00:00 UTC ]
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It’s unclear if publishers will bounce back by year’s end, but there are encouraging signs. There have been some prominent best sellers, including “Harry Potter and the Cursed Child.” Continue reading at The New York Times
[ The New York Times | 2016-09-23 00:00:00 UTC ]
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Sales of Harry Potter and the Cursed Child has given US-based Scholastic Corp a huge boost, as the company has today posted a first quarter revenue increase of 48%. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Sales of 'Harry Potter and the Cursed Child' helped add almost $70 million to Scholastic’s trade division in the quarter ended August 31, and drove a 104% jump in revenue in the company’s children’s book publishing and distribution group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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The Girl on the Train (Black Swan) has overtaken Harry Potter and the Cursed Child (Little, Brown) to claim the UK Official Top 50 number one spot for a seventh week, as the film tie-in edition of Hawkins’ unstoppable thriller rose to third place. Continue reading at The Bookseller
[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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J K Rowling and Jack Thorne’s Harry Potter and the Cursed Child (Little, Brown) has held on to the number one spot for a sixth week—by the tips of its fingers. Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Little, Brown) has racked up five weeks as the Official UK Top 50 number one—but the gap is closing. According to Nielsen BookScan’s Total Consumer Market, the playscript sold 36,485 copies for £455,824, just 7,503 units above runner-up The Girl on the Train... Continue reading at The Bookseller
[ The Bookseller | 2016-09-07 00:00:00 UTC ]
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