#tv industry

Publishing news tagged with #tv industry


Photos: Convergence TV Summit with Leading Minds

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at 'AdWeek'

[ AdWeek | 2019-11-05 23:00:52 UTC ]
More news stories like this | News stories tagged with: #streaming services #tv industry #nielsen


‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

At the center of the TV industry’s audience targeting efforts is OpenAP, which will roll out a marketplace for advertisers to buy targeted TV and digital video ads. The post ‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2019-05-30 04:01:33 UTC ]
More news stories like this | News stories tagged with: #facebook appeared #tv industry


A "cooler", more creative children's publishing industry on show at CMC

The theme of this year’s Children’s Media Conference (CMC), which took place 1-3 July in Sheffield, was “All Change”. Which is apt, because the children’s TV industry (from which this conference was originally born) is experiencing a disruption just as profound and perhaps more urgent than... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #tv industry


Hearst's Dr. Oz Magazine Takes Shape as 'The Good Life,' Pitches Buyers

Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at 'Advertising Age'

[ Advertising Age | 2013-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar #tv industry #ad buyers #ad inventory


Publishers need to directly monetise content to sustain editorial

Just as the TV industry has developed to directly monetise content through interactive services, product placement and sponsored programmes, online publishers need to explore innovations that use more than just the space around the content, says Vibrant Media's Fiona Salmon. Continue reading at 'Media Week'

[ Media Week | 2013-02-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #tv industry #vibrant media