The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading >> [ Source: Fast Company | 2024-09-09 13:38:21 UTC ]
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading >> [ Source: AdWeek | 2020-11-02 18:23:42 UTC ]
Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading >> [ Source: AdWeek | 2019-04-17 00:00:00 UTC ]
As publishers migrate beyond the first phase of the ebook revolution, the IDPF's Digital Book Conference on Wednesday will address ebooks on the web, tablets, phones and more. Continue reading >> [ Source: Publishing Perspectives | 2013-05-29 00:00:00 UTC ]