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Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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The three keys to Shazam!’s box-office success are a testament to zigging when everyone else zags

Shazam!’s counterintuitive path to popularity is an object lesson in pursuing originality in a universe dominated with world-building The success of Warner Bros.’ latest superhero movie Shazam!, which took the No. 1 spot at the box office last weekend and has had critics swooning–it has a... Continue reading at 'Fast Company'

[ Fast Company | 2019-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #box office #capture audiences