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Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-22 13:00:00 UTC ]
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#similar results
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The social do-gooder just released its "attention minutes" source code. You paying attention?Clicks and pageviews are still the standard metric most online publishers use in valiant attempts to convince advertisers to write them checks so that they can keep the lights on. When pageviews are... Continue reading at 'Fast Company'
[ Fast Company | 2014-06-24 00:00:00 UTC ]
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#source code
#paying attention
#online publishers
#convince advertisers
#selling ads