Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
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Sharjah International Book Fair's fully physical 40th edition has kicked off with eager trading activity and a three-day conference. The post An Exuberant Trading Floor Opens Sharjah Publishers’ Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-01 02:14:36 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Amazon is offering discounts on a swathe of Kindles and Fire tablets for Labor Day. While the price cuts might not be quite as hefty as those you'd find on Prime Day, they're still solid, and you'll save around a third on most of the devices. Each version of the Fire 7 tablet, which Amazon says... Continue reading at Engadget
[ Engadget | 2021-09-06 14:39:41 UTC ]
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Amazon plans to open several large physical retail locations in the US that will operate like department stores, according to a report in the Wall Street Journal. Continue reading at The Bookseller
[ The Bookseller | 2021-08-20 23:13:54 UTC ]
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Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading at Advertising Age
[ Advertising Age | 2021-08-19 18:10:40 UTC ]
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If your Kindle has ads or “Special Offers” showing onscreen, it’s because you made a deal. You chose to save money on your Kindle’s purchase price by accepting the "Ad-Supported discount (formerly known as the “With Special Offers” discount). It seemed like a good idea at the time, but now... Continue reading at PC World
[ PC World | 2021-08-18 22:51:00 UTC ]
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Want to read what everyone else is reading? MarketWatch reports that in honor of World Book Day, Amazon has released a list of their 50 overall bestselling books in the U.S. (at least in the 27 years since their launch in 1994). Of course, not everyone buys their books on Amazon (may we suggest... Continue reading at Literrary Hub
[ Literrary Hub | 2021-04-23 16:45:58 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Publishing trade bodies have welcomed advice from the Competition & Markets Authority (CMA) that a new pro-competition regulatory regime "fit for the digital age" be rolled out to hold the most powerful tech firms to account through a new enforceable code of conduct. Continue reading at The Bookseller
[ The Bookseller | 2020-12-08 23:35:11 UTC ]
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In the U.S. and around the world, the third quarter of 2020 wasn't a pretty one for traditional advertising revenue. But digital media is looking up. According to Magna's latest quarterly advertising forecast, U.S. linear advertising revenues for 2020 (which include linear TV, linear radio,... Continue reading at AdWeek
[ AdWeek | 2020-12-07 02:00:00 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller
[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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With this year’s Independent Bookstore Day occurring at a particularly rough time for booksellers, the iconic Powell’s Books in Portland has decided to make a statement and stop selling through Amazon. In a statement, owner Emily Powell notes that the occasion, this year, feels “especially... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-27 19:29:44 UTC ]
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For the first time, all eight regional bookseller associations are sponsoring a national kickoff to the fall shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-27 04:00:00 UTC ]
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Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at AdWeek
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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Booksellers are becoming increasingly concerned that the UK government still hasn't given them a definitive opening date, as Amazon's business starts to return to normal. Continue reading at The Bookseller
[ The Bookseller | 2020-05-22 08:12:28 UTC ]
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If you didn't manage to snag a Kindle on Black Friday, you have another chance to buy one at a steep discount. Amazon is currently offering $45 off the newest Kindle Paperwhite ($85) and $30 off the latest Kindle ($60). These are historic lows, and w... Continue reading at Engadget
[ Engadget | 2020-01-13 16:27:00 UTC ]
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Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 06:13:51 UTC ]
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