#nielsen finds

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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading >>
[ Source: Advertising Age | 2022-10-26 15:52:35 UTC ]

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People with disabilities appear in 1% of TV ads

Although they represent 26 percent of the U.S. population, portrayals lag despite progress in product development and entertainment, Nielsen finds. Continue reading >>
[ Source: Advertising Age | 2021-08-19 18:10:40 UTC ]

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A third of bookshop customers unsure about returning, Nielsen finds

Around 35% of regular bookshop customers are unsure about returning to bricks and mortar premises now lockdown has eased, according to a survey by Nielsen. Continue reading >>
[ Source: The Bookseller | 2020-07-17 09:56:49 UTC ]

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