Buzzy original series may drive attention to streaming services, but the bulk of most major streamers' programming catalogs are their libraries of licensed TV shows. And those licensed titles often account for the highest-quality content available on the service, according to data from streaming... Continue reading at 'AdWeek'
[ AdWeek | 2020-07-02 10:30:51 UTC ]
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[caption id="attachment_177771" align="alignright" width="150"] Jason Frierott[/caption] Meredith Corp. announced Thursday that it has hired Jason Frierott as its new VP and CFO, succeeding Joe Ceryanec, who had previously announced plans to retire in early 2020 after 12 years in the... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-27 20:00:04 UTC ]
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The news publisher expects to launch at least eight new podcasts this year and figure out ways to work closely with streaming services such as Spotify. The post CNN is kicking off a podcast push with a Jeffrey Epstein series appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2020-01-22 05:01:11 UTC ]
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As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at 'AdWeek'
[ AdWeek | 2019-11-05 23:00:52 UTC ]
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Mere weeks after activist investor Elliott Management publicly pressed AT&T to slash costs and dial down its acquisitions strategy, it appears as if Chairman-CEO Randall Stephenson has knuckled under to those demands. Speaking today on AT&T’s third-quarter earnings call, Stephenson laid... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-28 20:32:03 UTC ]
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The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2019-10-09 04:01:45 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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The amount of time adults in America stay connected with media is astronomical. Specifically, they spend 11 hours and 27 minutes per day plugged into some type of device, according to the Q1 Nielsen Total Audience report released today. And even though there are many streaming options for... Continue reading at 'AdWeek'
[ AdWeek | 2019-07-01 10:00:11 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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At the New York Rights Fair, authors and publishing professionals sought to learn more about a book-to-film marketplace that’s been disrupted by a proliferation of streaming services. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2018-05-31 00:00:00 UTC ]
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