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Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at 'Digiday'
[ Digiday | 2023-09-22 04:01:00 UTC ]
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#premium publishers
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#growing importance
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#living rooms
#media partners
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#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion