#media execs

Publishing news tagged with #media execs

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For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at 'Digiday'

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit

Media Briefing: Digiday Publishing Summit is approaching and media execs are ready to talk shop

DPS is right around the corner and as more ad revenue sneaks back into the market, publishing execs are looking for new ways to capture as many dollars as they can. Continue reading at 'Digiday'