Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon is under scrutiny for its apparent reluctance to sign up to the Scottish government’s "fair work" programme and pay employees the Scottish real living wage. Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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Amazon has opened a pop-up shop in London's Soho Square ahead of its Black Friday sale on 24th November. Continue reading at The Bookseller
[ The Bookseller | 2017-11-22 00:00:00 UTC ]
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Amazon has opened a new development centre site in Cambridge that will be home to 400 employees. Continue reading at The Bookseller
[ The Bookseller | 2017-11-04 00:00:00 UTC ]
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Together with an invited audience of hundreds of international publishing industry representatives, the emirate's ruler opens Sharjah Publishing City. The post Free Trade Zone: Sharjah Publishing City Has Its Formal Opening appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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The cheapest Kindle is getting the best feature for those who'd rather listen to books than read them. Based on its listing (as found by The Digital Reader), Amazon is rolling out Audible support for the $80 device "in the coming months." The e-retai... Continue reading at Engadget
[ Engadget | 2017-10-30 00:00:00 UTC ]
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Amazon has launched a new Kindle app designed to encourage more people to read ebooks on their mobile phones. Continue reading at The Bookseller
[ The Bookseller | 2017-10-26 00:00:00 UTC ]
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I’m a big fan of e-ink Kindles -- preferring them over real books. If you do a lot of reading, they’re great. However, some people prefer the versatility of an iPad, Android tablet or smartphone, and there's a clear benefit to those. You only need to carry around the one device. Today, Amazon... Continue reading at Betanews
[ Betanews | 2017-10-24 00:00:00 UTC ]
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Agents at this year’s Frankfurt Book Fair have dismissed Simon & Schuster c.e.o. Carolyn Reidy’s assertion that exiting the European Union will affect UK publishers’ ability to secure market exclusivity in Europe. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.A few highlights:... Continue reading at Advertising Age
[ Advertising Age | 2017-10-05 00:00:00 UTC ]
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The retailer has confirmed it will open new bookstores in the Georgetown neighborhood of Washington, D.C., and in Austin, next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-26 00:00:00 UTC ]
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At the opening of its 11th bricks and mortar bookstore this morning, which is located across the street from the Empire State Building in New York City, Amazon said it will be continuing to open a number of new stores in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-02 00:00:00 UTC ]
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Reading app Amazon Rapids has extended its offering with Signature Stories, a feature which introduces stories from its TV shows. Continue reading at The Bookseller
[ The Bookseller | 2017-07-19 00:00:00 UTC ]
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Amazon will open its seventh bookstore, and first in New York City—the heart of U.S. trade publishing and the hometown of Barnes & Noble—on May 25. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-24 00:00:00 UTC ]
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Facebook is opening up its data for streaming video publishers to target video ads on their sites and in their apps.A&E Networks, ESPN, Hearst Television and Scripps Networks Interactive are testing an automated system that lets marketers find their intended audience using Facebook data such... Continue reading at Advertising Age
[ Advertising Age | 2017-05-23 00:00:00 UTC ]
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Amazon is planning to open a bookstore in a Century City mall, its first brick-and-mortar bookstore in Los Angeles. The online retailer, credited with causing a crisis in the physical bookselling industry, has opened five brick-and-mortar bookstores in the last 18 months and has announced plans... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-20 00:00:00 UTC ]
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The European Commission is considering a new law to deal with unfair trading practices after deciding further action is necessary to promote fairness and responsibility of online platforms such as Amazon. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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The UK’s Society of Authors has raised concerns over the volume of cheap editions being sold on Amazon.co.uk. Continue reading at The Bookseller
[ The Bookseller | 2017-05-11 00:00:00 UTC ]
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Amazon is opening a new development centre in Cambridge this autumn and recruiting "extensively" for highly-skilled people in the area. Continue reading at The Bookseller
[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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One theme of this year's NewFronts: publishers pitching themselves as the "brand-safe" alternatives to YouTube and Facebook. The post NewFronts publishers see an opening with recent YouTube, Facebook ad crises appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-01 00:00:00 UTC ]
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