Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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In discussing fourth quarter results, the CEO of one of the country's largest mall operators said it is his understanding that Amazon's goal is to open 300 to 400 bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-02 00:00:00 UTC ]
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Amazon UK said Black Friday this year was its busiest day ever, as it sold around 86 items per second. Continue reading at The Bookseller
[ The Bookseller | 2015-12-01 00:00:00 UTC ]
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Twenty years after Amazon.com famously upended the brick-and-mortar book business, the e-commerce giant is going to open a physical bookstore of its own. Continue reading at Stuff
[ Stuff | 2015-11-04 00:00:00 UTC ]
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Amazon is opening a bookshop in Seattle, promising books will be the same price as those on its website. Continue reading at BBC World
[ BBC World | 2015-11-03 00:00:00 UTC ]
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The tech giant that pioneered online bookselling is going old school. Amazon unveiled its first bricks-and-mortar bookstore, Amazon Books, in Seattle’s upscale University Village shopping mall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-03 00:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post and Atlantic are trying to appeal to them with polite entreaties. But some say the soft... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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It’s a growing problem for ad-supported publishers: How do you get people to stop using ad blocking software? Short of forcing them to see ads they don’t want to, many publishers including The Washington Post, Atlantic and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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One thing's for sure, Amazon's thinner new Fire HD tablets aren't iPad killers. Instead, they're being positioned as the ideal budget tablets for consuming video, ebooks and music. To that end, Amazon didn't even upgrade their hardware much -- bot... Continue reading at Engadget
[ Engadget | 2015-09-29 00:00:00 UTC ]
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COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Paula Hawkins’ The Girl on the Train (Transworld) is Amazon.co.uk’s biggest selling ebook of 2015 so far, the retailer has revealed. The list of top 20 ebooks of the year is dominated by female authors, with E L James’ Fifty Shades of Grey companion novel, Grey: Fifty Shades of Grey as told by... Continue reading at The Bookseller
[ The Bookseller | 2015-08-27 00:00:00 UTC ]
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Amazon is scrapping its Trade-In programme from the end of this month. Currently, books, video games and other items can be traded in on Amazon’s website in return for Amazon gift cards. But the company has told customers it is now closing the programme for good on the 31st August and will... Continue reading at The Bookseller
[ The Bookseller | 2015-08-20 00:00:00 UTC ]
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If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
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Local newspaper publisher reports operating profits down 4.3% to £27m in first half to 3 July, but digital audience grows by more than 20%Johnston Press has said it has seen an improvement in trading since issuing a warning to investors that sent its shares tumbling last month, although ad... Continue reading at The Guardian
[ The Guardian | 2015-08-11 00:00:00 UTC ]
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The government has launched a consultation today (5th August) on plans to give local areas the power to allow large shops to open for longer on Sundays to help compete with online retailers. The government’s department for Business, Innovation and Skills said the reforms would give metro mayors... Continue reading at The Bookseller
[ The Bookseller | 2015-08-06 00:00:00 UTC ]
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Roger Tagholm deconstructs the brilliance of Amazon's new Kindle advertisements, which promote the ereader as a chic, travel companion and paragon of cool. The post Deconstructing Amazon’s #haveKINDLEwillTRAVEL Ads appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-30 00:00:00 UTC ]
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Amazon Mexico has finally launched its full retail operations and a print bookstore; it had previously offered Kindle ebooks since 2013. The post Amazon Mexico Now Sells Print Books Online appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-02 00:00:00 UTC ]
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Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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The European Commission has opened a formal antitrust investigation into the way Amazon distributes ebooks and its relationship with publishers. Continue reading at The Bookseller
[ The Bookseller | 2015-06-12 00:00:00 UTC ]
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