Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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A group of Cambridge schoolchildren have been given access to Amazon's drone development laboratory in the city, in a tour described as the first of its kind in the world. Continue reading at The Bookseller
[ The Bookseller | 2016-10-18 00:00:00 UTC ]
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Amazon Books, the e-commerce giant’s seemingly incongruous bricks-and-mortar venture, is now open in San Diego. The store marks the company’s second foray into offline retail. The 3,500-square-foot shop at a mall in the University City neighborhood premiered with little fanfare Sept. 7 and is... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-16 00:00:00 UTC ]
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Today, Amazon reveals details of the latest addition to its Fire range of tablets, the Fire HD 8. As the name would suggest, this is an 8-inch tablet and the key selling point is the fact that it is absolutely dirt cheap. Of course, this is not its only selling point: there's also 12 hours of... Continue reading at Betanews
[ Betanews | 2016-09-08 00:00:00 UTC ]
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Twitter is on a pre-roll.The service is opening its pre-roll video ad program to popular Twitter users, giving them a way to make money for their efforts.The ads play before the videos that people share on the platform, and they come with a skip button, much like the one on YouTube. Twitter has... Continue reading at Advertising Age
[ Advertising Age | 2016-08-30 00:00:00 UTC ]
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The mega-retailer is moving forward with bricks-and-mortar stores and is planning to open a 7,200 sq. ft. store in the Windy City's Southport Corridor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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For an independent bookstore, few threats are bigger than Amazon. With its ebook store and brutally competitive print book prices, it can be hard for a family-run business to compete. Well, it's only going to get tougher now that Amazon is expanding... Continue reading at Engadget
[ Engadget | 2016-08-26 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Advertising Age is now accepting submissions for its annual Media Mavens honors recognizing the people who reshaping media and marketing today. Who do you think should be recognized in the class of 2016?Previous honorees include TV chiefs pushing their networks forward, marketers deftly steering... Continue reading at Advertising Age
[ Advertising Age | 2016-06-28 00:00:00 UTC ]
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Self-published author Adam Croft has been snapped up for a publishing deal by Amazon imprint Thomas & Mercer after releasing what he says is the biggest-selling book by a self-published author in 2016. Continue reading at The Bookseller
[ The Bookseller | 2016-06-03 00:00:00 UTC ]
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Jeff Bezos has sold 1% of his stake in Amazon - which is just over a million shares, at a value of $671m (£465.2m) - the New York Post has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-05-10 00:00:00 UTC ]
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Bookshops in Oxfordshire and Southampton are among the latest independents to open in the UK - with a twist. Continue reading at The Bookseller
[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Apple will make its mobile news app available to publishers of all sizes starting this week, increasing the pool of content as the tech giant competes with rivals Facebook and Google for the attention of smartphone readers.Smaller media companies, even independent bloggers, can obtain editing... Continue reading at Advertising Age
[ Advertising Age | 2016-03-16 00:00:00 UTC ]
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Amazon has begun to broadcast video clips in its warehouses showing employees being fired for theft, Bloomberg has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
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Amazon is opening a second physical bookshop this summer, it has been confirmed, after new signage was spotted outside the shop’s future premises at open air shopping centre Westfield UTC in San Diego, California. Continue reading at The Bookseller
[ The Bookseller | 2016-03-08 00:00:00 UTC ]
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After opening its first physical bookstore last year in Seattle, Amazon is opening a second bricks and mortar outpost in San Diego, Calif. 'The San Diego Union Tribune' reported that the new store will open this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-07 00:00:00 UTC ]
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After debuting its first physical bookstore in Seattle last year, Amazon is expanding its footprint with a second location.Amazon is building a second brick-and-mortar bookstore in a San Diego mall, the San Diego Union-Tribune reports, with plans to open the store this summer. The new location... Continue reading at Fast Company
[ Fast Company | 2016-03-07 00:00:00 UTC ]
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There is collective head-scratching across the InterWebs about a Wall Street Journal report that Amazon will open as many as 300, or even 400, stores selling books. The company's massive success selling ebooks and the cost and selection advantages of warehousing their physical counterparts make... Continue reading at Betanews
[ Betanews | 2016-02-04 00:00:00 UTC ]
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Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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While the mall operator who said on Tuesday that Amazon intends to open up to 400 bookstores is backtracking, the tech giant has posted job openings for several bookstore positions in the San Diego/La Jolla area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-03 00:00:00 UTC ]
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