#streamlined approach

Publishing news tagged with #streamlined approach

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B&N Unveils New Apps and New Holiday Sales Strategy

Barnes & Noble's holiday sales strategies rest on new interactive apps, a new Nook model, special edition titles, and a streamlined approach to toys and gifts. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive apps #barnes noble #streamlined approach

Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at 'Advertising Age'