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Yet another company has pulled out of June's postponed Digital Content NewFronts. Meredith, the magazine publisher with publications that include People, Better Homes & Gardens and Allrecipes, will not court advertisers with a NewFronts presentation this year due to the "current climate,"... Continue reading at 'AdWeek'
[ AdWeek | 2020-04-14 17:34:21 UTC ]
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#include people
#homes gardens
#newfronts presentation
#year due
#current climate
#magazine publisher
#digital content
As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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#selling ads
#tech giants
#streamlined approach
#selling advertising
#include people
#similar approach
Time Inc. CEO Joe Ripp began putting his stamp on the publishing company Wednesday, when employees were told that editors will begin reporting to the organization's business side, a reversal that sent a ripple of anxiety through its editorial offices. Editors of the company's magazines, which... Continue reading at 'Advertising Age'
[ Advertising Age | 2013-11-01 00:00:00 UTC ]
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#business side
#include people
#previously reported
#effective immediately