Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon.com said it is "not optimistic" that a dispute with publisher Hachette Book Group will be resolved soon and added that it is acting "on behalf of customers."The comments, which Amazon made yesterday in an online post, are the first extensive remarks by the world's largest online retailer... Continue reading at Advertising Age
[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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Amazon is to open a bookstore selling physical books on the International Space Station (ISS).... Continue reading at The Bookseller
[ The Bookseller | 2014-04-01 00:00:00 UTC ]
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After 13 months of using partners to sell Kindles in Brazil, Amazon is now offering direct sales. If they can do that, books are not likely far behind. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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The president of The Media Kitchen sees private marketplaces gaining traction with top publishers, and that's a good thing.The post Why Publishers Need to Embrace Automated Ad Selling appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-01-30 00:00:00 UTC ]
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Book subscription service Scribd has launched a new app for the Kindle Fire. The app, which can... Continue reading at The Bookseller
[ The Bookseller | 2014-01-30 00:00:00 UTC ]
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The recently launched Scribd subscription ebook service is adding an app for the Kindle Fire tablet as well as providing updates to its iOS and Android apps. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-29 00:00:00 UTC ]
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The whole point of owning an Amazon tablet is that you're eventually gonna buy stuff. Want movies? Amazon's got you covered. Music? Time to check out Amazon's MP3 store. And then, of course, there's books: Amazon expects you to buy lots and lots of ... Continue reading at Engadget
[ Engadget | 2014-01-29 00:00:00 UTC ]
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With both models of the new Kindle Fire HDX tablets now out in the wild, Amazon can concentrate on tweaking the system to add features and fix bugs. The device, while considered to be a competitor to the Nexus 7, is really more about media, specifically that from the retail giant's ecosystem.... Continue reading at Betanews
[ Betanews | 2013-11-18 00:00:00 UTC ]
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Amazon's new program invites indies to sell Kindles and receive a commission from ebooks bought by their customers (if the store is eligible). Many stores are unimpressed, with one bookstore worker likening the program to 'being complicit in your execution.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-08 00:00:00 UTC ]
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Amazon, which has been blamed in part for the decline of independent bookstores, said it has a new program called Amazon Source to allow them and other retailers to resell Kindle devices and accessories, and also give them 10 percent on every ebook bought on them for two years. "With Amazon... Continue reading at AllThingsD
[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget
[ Engadget | 2013-10-02 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Amazon announced a Kindle World license for the books of Kurt Vonnegut, but not everyone thinks it's a great idea. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
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Come on now, why are you wasting your time here, when you could be reading some Gossip Girl fan fic? Roughly a month after announcing its licensed character publishing platform, Amazon has taken the wraps off of Kindle Worlds. The site currently offers up 50-plus commissioned stories based on... Continue reading at Engadget
[ Engadget | 2013-06-27 00:00:00 UTC ]
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Having recently rebranded its operations in India under the Amazon name, the retailer announced today that it's launching the Kindle Fire HD 7 and 8.9 there later this month. Due on June 27th, the two tablets will ship for 15,999 ($275) and 21,999 ($380) rupees with access to a reported 1.9... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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Amazon launched its Kindle ebook platform into China last Christmas, but locals looking to get their mitts on the company's hardware had to look, ahem, elsewhere. Fortunately for everyone but grey market importers, Amazon has released the non-cellular Paperwhite and the two 7-inch Kindle Fire HD... Continue reading at Engadget
[ Engadget | 2013-06-07 00:00:00 UTC ]
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Some independent booksellers say they've received calls from someone claiming to be an Amazon staff member, asking if they'd be interested in selling Kindle e-readers. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-06-05 00:00:00 UTC ]
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The Alliance of Independent Authors (ALLi) has launched a campaign to encourage literary and book... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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Amazon is to open a London office large enough to accommodate 1,600 employees later this year.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-30 00:00:00 UTC ]
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