Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon Publishing is continuing to broaden its distribution channels, as the New York-based imprint has formed a partnership with Ingram Content Group that will make the company's ebooks available to competitors such as Apple, Barnes & Noble and Kobo. As you may be aware, there's some uneasy... Continue reading at Engadget
[ Engadget | 2012-08-30 00:00:00 UTC ]
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Both the number of people who use tablets and usage per tablet user are exploding. But tablet users' appetite for paid apps isn't following the trend. A new study commissioned by the Online Publishers Association found that 54% of tabl ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-19 00:00:00 UTC ]
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Today Amazon announced that it's improving the code behind its Kindle app for iOS and Android to allow support for graphic novels and children's illustrated comics. The iOS app is also being polished to alow better searches of your library of downloaded titles and to better fit the iPad's... Continue reading at Fast Company
[ Fast Company | 2012-06-15 00:00:00 UTC ]
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UK bookseller Waterstones plans to sell Amazon's Kindle ebook reader and other Kindle digital services. Continue reading at BBC News
[ BBC News | 2012-05-21 00:00:00 UTC ]
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Apple responds to antitrust charges: "The launch of the iBookstore in 2010 fostered innovation and competition, breaking Amazon's monopolistic grip on the publishing industry." Continue reading at AllThingsD
[ AllThingsD | 2012-04-13 00:00:00 UTC ]
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It remains to be seen if it's a full-on change of policy, but it looks like Amazon is at least shifting it stance when it comes to where some of the ebooks put out by its Amazon Publishing division are sold. As you may recall, Barnes & Noble and other booksellers recently pulled print... Continue reading at Engadget
[ Engadget | 2012-03-04 00:00:00 UTC ]
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The official Twitter app has just received an update on iOS and Android, bringing new features to both platforms, plus an "optimized" Ice Cream Sandwich experience as seen above. The app is also currently available on Amazon's Appstore for the Kindle Fire now, and the company says it will pop up... Continue reading at Engadget
[ Engadget | 2012-02-22 00:00:00 UTC ]
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Sources from Amazon's supply chain in the Far East indicated to DigiTimes that Kindle Fire orders with original device manufacturers are expected to be just 3 million units this quarter. That's half the 6 million units Amazon reportedly shipp ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-20 00:00:00 UTC ]
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Add the New York Post to the growing list of publications that are releasing apps optimized for the Kindle Fire and in this case, other seven-inch Android tablets too. “This app adds to our array of critically-acclaimed and successful app ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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If showrooming wasnt part of the industry lexicon before last week, it is now, thanks to Amazons price check app that gives customers up to $15 in discounts to those who scan prices of products at different stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-09 00:00:00 UTC ]
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The long awaited device that has been rumored to shake up Apple's dominance of the tablet market is here. Amazon.com, Inc. announced early Wednesday that its 7-inch tablet product, the Kindle Fire (pictured), is finally hitting the market. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 27/09/2011 - 09:26 Amazon has reportedly dubbed its new tablet device Kindle Fire, with the digital company set to unveil it tomorrow (28th September). Techcrunch, which revealed details of the device at the beginning of September, reports the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 21/09/2011 - 12:05 Amazon has made books for the Kindle available across 11,000 local libraries in the United States. Customers can search for books on their local library's website and choose a book to borrow. Once selected, customers can choose... Continue reading at The Bookseller
[ The Bookseller | 2011-09-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 10/08/2011 - 15:45 Amazon has launched a Kindle Cloud Reader app, just two weeks after it, along with other ebooksellers, was forced to remove links to its Kindle store from its native app by Apple. The company said the new tool could be used... Continue reading at The Bookseller
[ The Bookseller | 2011-08-10 00:00:00 UTC ]
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In the latest development in Apples contentious relationship with booksellers, the countrys two biggest ebook retailersAmazon and Barnes & Noblehave stopped selling their wares directly to customers through their Apple apps, reports the Wall Street Journal. Canadian bookseller Kobo did... Continue reading at AdWeek
[ AdWeek | 2011-07-26 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 21/07/2011 - 09:08 Amazon.co.uk has launched a service allowing customers to trade in old textbooks in exchange for gift card credit on their Amazon account. The UK e-retailer is allowing customers to send textbooks to Amazon free-of-charge, but... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 13/07/2011 - 15:32 Amazon.com has dropped the price of its advertising-heavy Amazon 3G Kindle to $139 (£86.91). Telecoms company AT&T is sponsoring the Kindle with Special Offers, which will include campaigns for customers and sponsored... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 08:45 Amazon.co.uk is creating 900 jobs by opening its seventh fulfilment centre in Rugeley, Staffordshire. The 700,000 square foot centre will begin fulfilling orders from September and aims to employ more than 900 permanent and... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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Publication Date: Wed, 25/05/2011 - 14:24 Amazon is to open a new customer service centre in Edinburgh this August, with one of its roles to handle technical support for the Kindle. The move will create more than 900 permanent and temporary jobs over the next five years. The centre will be... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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