Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

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Condé Nast to open London newsagent

Luxury magazine publisher Condé Nast is launching a London newsagent, which will sell more than 110 of its magazines from around the world. Continue reading at Media Week

[ Media Week | 2011-02-14 00:00:00 UTC ]
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BookBuddy Relaunches With Rating, Comments Added

The hype might suggest that many citizens of the iPhone-loving world have adopted ebooks for their literary needs, but Kimico is betting there are still plenty... Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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Amazon appoints three to UK team

Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:03 Amazon has appointed three staff to roles in the UK team. John Gahagan will head up Amazon’s UK Books business, with both the UK Books and print on demand teams reporting to him. Amy Worth will now lead the UK Kindle content... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Kobo opens door to UK retailers

Written By: Charlotte Williams Publication Date: Thu, 10/02/2011 - 08:39 Canadian ebook retailer Kobo has said that it would be keen to partner a UK retailer in an effort to establish a presence in the market. Michael Tamblyn, vice-president of content, sales and merchandising at Kobo... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk retailers #michael tamblyn #rights deals


Amazon.com launches Kindle app for WebOS

Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 07:56 Amazon.com has launched a free Kindle app for webOS to use with the new HP TouchPad. The app allows customers to "buy once, read everywhere" across other devices such as Kindle, iPad, iPod touch, Blackberry and iPhone. Dorothy... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon kindle #ipod touch


The Daily Is A Top News App But Download Complaints Soar

While it’s probably not surprising given the buzz around the launch of News Corp.’s tablet-only publication, but The Daily is currently #1 in “Top Apps” and #1 in “News Apps,” according to topappcharts.com. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-09 00:00:00 UTC ]
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New Android market shows the future is in device-agnostic app stores

By Tim Conneally, Betanews Google on Thursday finally launched a renewed web-based Android Market that integrates with a user's Google account and lets him shop for applications and send them to the various Android-powered devices linked to the account. This new shop marks the industry-wide... Continue reading at Betanews

[ Betanews | 2011-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #browsing experience #copyright betanews


Trade gears up for industry awards

Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 09:07 The starting gun has been fired for the Bookseller Industry Awards, which this year have been expanded with two new categories celebrating public libraries and children’s publishing. The awards, which run on 16th May during... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry awards #trade gears #childrens publishing #starting gun


Apple sets 31st March deadline for app changes

Written By: Graeme Neill Publication Date: Fri, 04/02/2011 - 10:49 Apple is set for a collision course with Amazon after setting a 31st March deadline for its changes to its app terms. From that date, all apps must make any content they use available for purchase within the app itself. This... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Non-agency authors are Amazon UK’s bestselling ebooks

Written By: Lisa Campbell Amazon.co.uk has reiterated its opposition to agency pricing as it revealed its top-selling ebook authors are not governed by the model. Last week Amazon.com announced ebooks had begun to outsell paperbacks in the US for the first time, with 115 ebooks bought for every... Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency pricing #follow suit


Registration opens for Tools of Change Bologna

Written By: Katie Allen Registration is now open for the first Tools of Change Bologna, which is to be held on 27th March. The conference, which focuses on digital development, will take place a day before the Bologna Children’s Book Fair opens. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital development


Apple confirms rule change over ebook apps

Written By: Philip Jones Apple has confirmed that it wants a cut of Amazon's Kindle sales made via its iPad and iPhone apps. The giant hardware company has said that it will no longer allow apps to sell content via a separate browser link, unless customers are also given the option of... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook apps #sell content


ASA drops W H Smith R&J book club ad complaint

Written By: Lisa Campbell A complaint against a W H Smith advert for the Richard and Judy Book Club has not been upheld by the Advertising Standards Authority. The television broadcast, promoting the husband-and wife team’s exclusive deal with W H Smith to run Richard and Judy’s Book Club,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lisa campbell


Open Road to Publish Virginia Hamilton E-books

On February 15, Open Road Integrated Media will publish the first children’s titles in its “author branded program”: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newbery medal #open road


Trade backs library e-lending, claims Overdrive chief

Written By: Benedicte Page Overdrive c.e.o. Steve Potash has said there is “enthusiastic support” for library e-lending from “many” trade publishing houses, describing fears over remote downloading as “not a real issue”. Potash was visiting London this week for talks with the major publishers,... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library e-lending #remote downloading #real issue #major publishers #publishers association #booksellers association


Apple Rejects Sony Reader App, Tightens Grip on Content Sales

Apple has reportedly rejected Sony's reader app from the App store for selling content within the app and letting customers make purchases outside the App store (such as within the Sony Reader Store, according to The New York Times. Continue reading at Folio Magazine

[ Folio Magazine | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader app #app store #content sales #selling content


Apple Moves to Tighten Control of App Store

Sony said Apple had rejected its ebook app because it did not route book sales through Apple’s system. Continue reading at The New York Times

[ The New York Times | 2011-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple moves #app store #ebook app


Amazon Claims E-book Sales Beat Paperbacks

The ebook sales milestone "has come even sooner than we expected," CEO Bezos says. Continue reading at PC World

[ PC World | 2011-01-29 00:00:00 UTC ]
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Report: Worldwide App Revenue To Exceed $15 Billion in 2011

Mobile app downloads will increase 117 percent to 17.7 billion worldwide while mobile application store revenue will grow to more than $15.1 billion in 2011, a 190 percent increase, according to Gartner Inc. In 2010, app stores generated an estimated $5.2 billion from both download sales and... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #advertising revenue


Kindle sales outstrip paperbacks as Amazon has first $10bn quarter

Written By: Lisa Campbell Kindle ebooks have overtaken paperback sales at Amazon.com, as the internet retailer revealed sales topped $10bn for the first time in its latest trading quarter. read more Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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