McLean newspaper publisher Gannett Co. Inc. (NYSE: GCI) said Tuesday it has sued Google LLC and parent company Alphabet Inc. (NASDAQ: GOOGL), alleging “monopolization of advertising technology markets and deceptive commercial practices.” Gannett says in its suit, which was filed in U.S.... Continue reading >> [ Source: Silicon Valley Business Journal | 2023-06-21 14:18:58 UTC ]
UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading >> [ Source: Media Week | 2019-06-26 08:28:48 UTC ]
Four trade groups representing publishers such as Axel Springer, Bloomberg, Conde Nast, Hearst and the Guardian released a letter Monday addressed to Google CEO Sundar Pichai that sharply criticizes the company's approach to publishers as strict new privacy rules loom in Europe.The trade... Continue reading >> [ Source: Advertising Age | 2018-04-30 00:00:00 UTC ]
Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading >> [ Source: Digiday | 2018-03-26 00:00:00 UTC ]
Project launched by Girls creator and Jenni Konner to become self-sustaining as US Cosmopolitan and Marie Claire publisher sells ads and syndicates contentGirls creator Lena Dunham has signed a deal to commercialise her Lenny newsletter with Cosmopolitan and Marie Claire publisher Hearst.Hearst... Continue reading >> [ Source: The Guardian | 2015-10-27 00:00:00 UTC ]
Why would publishers want to jump into bed with their top "frenemy" Facebook? Well, they're not, entirely.Four of the first U.S. publishers to publish mobile articles directly on Facebook through its new Instant Articles program -- The New York Times, BuzzFeed, National Geographic and NBC News... Continue reading >> [ Source: Advertising Age | 2015-05-15 00:00:00 UTC ]
Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading >> [ Source: Advertising Age | 2014-10-07 00:00:00 UTC ]