Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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Meredith Sells Money Magazine Brand, Nearly Two Years After Time Inc. Merger

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[ Folio Magazine | 2019-10-22 16:06:17 UTC ]
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Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

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[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
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To Sell More Books, S&S Hits the Road

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[ Publishers Weekly | 2019-10-18 04:00:00 UTC ]
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Apple News strikes ad deal with Verizon and issues new guide for publishers

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[ Advertising Age | 2019-10-17 21:42:28 UTC ]
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What HBO’s ‘Succession’ can teach us about advertising

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[ The Bookseller | 2019-10-08 23:30:20 UTC ]
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Frankfurt’s 2019 Opening News Conference Features WIPO Chief Francis Gurry

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[ Publishing Perspectives | 2019-10-08 14:53:20 UTC ]
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[ Publishers Weekly | 2019-10-08 04:00:00 UTC ]
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[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
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The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

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[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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[ Advertising Age | 2019-10-02 13:42:00 UTC ]
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[ Editor & Publisher | 2019-10-01 19:00:00 UTC ]
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[ Digiday | 2019-09-30 18:05:44 UTC ]
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[ Advertising Age | 2019-09-30 13:43:00 UTC ]
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