#marketing strategy

Publishing news tagged with #marketing strategy


Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over.  For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #company specializes #making sense #marketing ecosystem #marketing strategy #automatically rely #relevant nuances #prefers messages #vehicles online #effectively communicate #third-party source #innovative methods #cohesive manner #reach audiences #foundation continues #create relevant #digital content


New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #big source #confuse usage #critical mass #enticing target #political messaging— #platform feeds #shifting tide #media consumption #marketing strategy #consumers switch #similarly pivot #addressable connect #third-party sources #contextual connect #device targeting #nielsen


Curtis, Minckler Up at PRH

Erica Curtis has been named director of marketing strategy, in addition to her prior roles, on Penguin Random House's consumer marketing development team. Max Minckler joins the team as senior director of consumer insights. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named director #marketing strategy #senior director


Fain Moves Up at Hachette; Young Returns to LB

Heather Fain, who has held the dual positions of senior v-p, director of marketing strategy for HBG and deputy publisher of Little, Brown, will now be focusing solely on her marketing role. To replace her at LB, HBG has brought Craig Young back to the company. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heather fain #senior v- #marketing strategy #deputy publisher #focusing solely #marketing role


Malley in comms role at Booktrust

Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing strategy #chartered institute #bloomsbury children #public affairs


Job Moves: June 20, 2014

Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #heather fain #marketing strategy


Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #physical presence #marketing strategy #related titles