Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading >> [ Source: Publishers Weekly | 2021-02-02 05:00:00 UTC ]
In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading >> [ Source: Advertising Age | 2019-10-10 14:00:00 UTC ]
The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading >> [ Source: Advertising Age | 2019-10-02 13:42:00 UTC ]
Erica Curtis has been named director of marketing strategy, in addition to her prior roles, on Penguin Random House's consumer marketing development team. Max Minckler joins the team as senior director of consumer insights. Continue reading >> [ Source: Publishers Weekly | 2018-07-24 00:00:00 UTC ]
Heather Fain, who has held the dual positions of senior v-p, director of marketing strategy for HBG and deputy publisher of Little, Brown, will now be focusing solely on her marketing role. To replace her at LB, HBG has brought Craig Young back to the company. Continue reading >> [ Source: Publishers Weekly | 2015-10-23 00:00:00 UTC ]
Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading >> [ Source: The Bookseller | 2015-02-14 00:00:00 UTC ]
Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading >> [ Source: Publishers Weekly | 2014-06-20 00:00:00 UTC ]
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading >> [ Source: Publishers Weekly | 2011-06-27 00:00:00 UTC ]