Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community and author discussion platform around them that lasts for six months. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
News tagged with: #book marketing #physical presence #marketing strategy #related titles

Other Publishing stories related to: 'Beyond 'Event' Book Marketing'


Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing #physical presence #marketing strategy #related titles


Sheikh Zayed Book Award Events: Abu Dhabi Book Fair

The Sheikh Zayed Book Award has seven events planned for Abu Dhabi's book fair, with speakers from its 2023 winners' roster. The post Sheikh Zayed Book Award Events: Abu Dhabi Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-05-22 14:11:16 UTC ]
More news stories like this | News stories tagged with: #events planned #abu dhabi #book fair #zayed book


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
More news stories like this | News stories tagged with: #rights edition #book market


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with: #book market #children's book


The Sheikh Zayed Book Award 2020: Shortlists and a London Book Fair Event

The Sheikh Zayed Book Prize announces shortlists and readies a special program at London Book Fair on the impact of prize programs on translation. The post The Sheikh Zayed Book Award 2020: Shortlists and a London Book Fair Event appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-02-27 14:30:31 UTC ]
More news stories like this | News stories tagged with: #london book fair #zayed book


Concern for children's book market as The Book People fails to find buyer

Trade figures have said the failure of The Book People to find a buyer, leading to 155 redundancies, could have ramifications for the children's book market.  Continue reading at The Bookseller

[ The Bookseller | 2020-01-14 05:00:29 UTC ]
More news stories like this | News stories tagged with: #book market #trade figures #book people #children's book


Crazy about books? These 5 L.A. book events offer inspiring stories from Los Angeles and beyond

As we descend into the hazy thick of summer, this week’s book events remind us that one day in a life has the power to change everything. Indeed, it’s all that ever changes anything. In the memoir corner, we have a traumatic encounter at the train station, a knock on the door of a rundown... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-07-12 14:20:00 UTC ]
More news stories like this | News stories tagged with: #train station #memoir


Children’s Books in China 2019: The Chinese Children’s Book Market Is Still on a Roll

The oft-quoted numbers remain as compelling as ever: 370 million people under the age of 18, an additional 17.5 million babies born annually, and at least 600 active publishers in the children’s book industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chinese children #book market #book industry


One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus Indonesia

As the Sharjah International Book Fair opened this month in the United Arab Emirates, London Book Fair and Indonesia's cultural program team met to plan for March's Market Focus program at Olympia London. The post One Book Fair to Another: At Sharjah, London Book Fair Plans Market Focus... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #olympia london


Interview: Beijing Book Fair Director Liying Lin on China’s Book Market

Disagreeing with assessments of a slowdown in the Chinese book market, the Beijing International Book Fair director says she's seeing 'real energy in the sector. The post Interview: Beijing Book Fair Director Liying Lin on China’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post interview #book market #real energy


Sheikh Zayed Book Award, PP, and Frankfurt Book Fair NY Hosts Event Celebrating Arabic Literature in Translation

The Sheikh Zayed Book Award, Publishing Perspectives, and the Frankfurt Book Fair New York will host at seminar on Arabic literature in translation in NYC. The post Sheikh Zayed Book Award, PP, and Frankfurt Book Fair NY Hosts Event Celebrating Arabic Literature in Translation appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation appeared #arabic literature


German Book Market in 2017: Stable Sales But in Need of More Book Buyers

The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers #germany show #potential readers


Children's Books in China 2018: The Continuing Story of the Children’s Book Market in China

Eleven years ago, in 2007, China Children’s Press & Publication Group (CCPPG) participated in the Bologna Book Fair for the first time. Their booth in Hall 29 was small, shabby, and minimally decorated and very few visitors dropped by. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Children's Books in China 2018: Top 10 Children's Books in China - A Quick Market Analysis

The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
More news stories like this |


Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead

First on the calendar is Edinburgh's Scottish Book Trade Conference in February. And in April, London Book Fair's Quantum conference's programming is featuring audiobooks and seld0m-heard voices.  The post Conference Notes: Scottish Book Trade Day and London Book Fair’s Quantum Event Are Ahead... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quantum conference


Children's Books in China 2017: An Overview of the Children’s Book Market in China

Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Taipei Book Fair 2017: Taking the Pulse of Taiwan’s Book Market

The 25th edition of the Taipei International Book Fair takes place this week amid concerns of a decline in sales and the future for independent bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market #25th edition #independent bookstores


Growing Russian Book Market Looks to Educational and Children’s Books in 2017

With book production down 40 percent in Russia, the country's publishers are looking to favorable book pricing as a source of revenue growth in 2017. The post Growing Russian Book Market Looks to Educational and Children’s Books in 2017 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book production #revenue growth


Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #e-book market #consumer spending