Should an Author Favor PR or Marketing?

The one questions author should ask themselves that they typically do not when it comes to book marketing is: Should I do PR or marketing? The post Should an Author Favor PR or Marketing? appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
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Other Publishing stories related to: 'Should an Author Favor PR or Marketing?'

Should an Author Favor PR or Marketing?

[ Publishing Perspectives | 2015-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

Authors Teaching Authors and the Idea of “Slow PR”

When Maria Mutch needed advice on how to handle PR of her debut memoir, she found guidance and solace through Grub Street Writer's Launch Lab in Boston. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut memoir

Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with: #annual letter #marketing efforts #book group

Children’s authors of colour published in UK rose to 11.7% of market in 2021

BookTrust research shows, however, that the overall picture ‘remains far from representative’ with some writers and illustrators reporting tokenismNew research has found that 11.7% of children’s book creators published in the UK in 2021 were people of colour, up from 5.6% in 2017.Despite the big... Continue reading at The Guardian

[ The Guardian | 2022-11-23 06:01:50 UTC ]
More news stories like this | News stories tagged with: #uk rose #diana gerald #children’s book

Lockdown's online shift fuelling 'crazy' market for big name authors, Redmayne says

A “seismic shift” to online shopping during the pandemic has fuelled a “crazy” market for acquisitions of big names, HarperCollins UK c.e.o. Charlie Redmayne has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 23:24:16 UTC ]
More news stories like this | News stories tagged with: #big names #charlie redmayne #seismic shift #online shopping #harpercollins uk #harpercollins

US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market

American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
More news stories like this | News stories tagged with: #booksellers call #book market

Control and the marketing ventriloquist: How to improve your PR and advertising performance simultaneously

It's time for digital media and corporate communications teams to reach across the water cooler and really cooperate. Continue reading at Advertising Age

[ Advertising Age | 2019-12-04 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media

Author-Tested Middle Grade Marketing Tips

Though marketing departments do great work launching middle grade books out into the world, their job ideally includes a strong partnership with the authors whose titles they are promoting. For their part, middle grade authors quickly learn that they play a big role in inspiring readers, and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #inspiring readers #marketing departments

Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #viable option #gaining ground

BEA 2016: Fauzia Burke: Marketer Turns Author

It’s been more than 21 years since Fauzia Burke opened her own online book marketing consulting business, FSB Associates, after working at both Henry Holt and Wiley in-house. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fauzia burke #henry holt

Author Annie Stone on Marketing: Just Be a Nice Person

German self-published author Annie Stone advises writers to focus on fan engagement and being a nice, approachable person, than straight forward marketing. The post Author Annie Stone on Marketing: Just Be a Nice Person appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-22 00:00:00 UTC ]
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A Canadian Author’s Adventures in International Book Marketing

Pakastani-born Canadian children's book author Rukhsana Khan explains how to leveraging appearances at book fairs for the greatest benefit and impact. The post A Canadian Author’s Adventures in International Book Marketing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian author #book fairs

Debut author organises own £200k marketing campaign

A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller

[ The Bookseller | 2015-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut author #publicity campaign #first-time author

“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market #mark coker #self-published books #ebook sales

Octopus merges PR and marketing

Octopus Publishing Group has merged its publicity and marketing departments to create one team... Continue reading at The Bookseller

[ The Bookseller | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing departments

Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #self-published writers

Authors Guild Issues Update on New Leaf Authors

The Guild says it met with the agency's leadership on May 18 and was assured of transition plans to support a number of authors who were recently dropped by the agency following the departure of agent Jordan Hamessley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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