How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community and author discussion platform around them that lasts for six months. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
Hammicks Legal Information Services has closed its one remaining bricks and mortar shop on London's Fleet Street, described on its website as the largest legal bookshop in the world. The shop, part of the John Smith and Son Group, finished trading at 1pm on Friday (13th February). However... Continue reading at The Bookseller
[ The Bookseller | 2015-02-17 00:00:00 UTC ]
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Novelist Gemma Malley has been appointed as Booktrust’s new director of communications. Malley has previously led communications and marketing at Ofsted, the Chartered Institute of Management Accountants and Universities UK, and is the author of the YA Declaration series for Bloomsbury... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Heather Fain has been appointed senior v-p, director of marketing strategy, a new central marketing function within HBG. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-20 00:00:00 UTC ]
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In Ether for Authors, Porter Anderson looks at the Oyster ebook subscription service, at a CONTEC session ahead in Frankfurt, at book marketing, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York
[ Crains New York | 2013-04-14 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this