What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Other Publishing stories related to: ' What HBO’s ‘Succession’ can teach us about advertising '

What HBO’s ‘Succession’ can teach us about advertising

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

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[ The Guardian | 2015-08-10 00:00:00 UTC ]
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The Women’s prize for fiction is a success – now it has a nonfiction sister | Kate Mosse

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PubWest Highlights Nontraditional Retail Success, Addresses A.I.

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[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Following a Successful 2023, B&N Aims to Open 50 Stores in 2024

Barnes & Noble followed up sales increases in 2022 with more gains in 2023 and CEO James Daunt said the bookseller is "entering a period of significant growth." Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Netflix and Hulu pick up TV Golden Globes as Succession dominates

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[ Engadget | 2024-01-08 10:25:14 UTC ]
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What Booksellers Can Teach Us About Reading, Writing and Publishing

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[ Literrary Hub | 2024-01-05 09:56:55 UTC ]
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‘Where does the bot end and human begin?’: what the legendary @Horse_ebooks can teach us about AI

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[ The Guardian | 2024-01-03 15:00:04 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

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[ Digiday | 2023-12-14 15:56:06 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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The Fall: The End of the Murdoch Empire by Michael Wolff review – Succession without a sense of humour

No one emerges with much credit in Wolff’s second study of Rupert Murdoch and his family – a gossipy story of power and greed peppered with endless layers of psychological insightFifteen years ago, Michael Wolff wrote a study of Rupert Murdoch entitled The Man Who Owns the News. It benefited... Continue reading at The Guardian

[ The Guardian | 2023-10-02 06:00:06 UTC ]
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‘Lachlan Murdoch is a Hamlet figure’: Michael Wolff unpicks the real-life succession drama

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[ The Guardian | 2023-09-27 09:00:54 UTC ]
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For premium publishers, proving an advertiser’s return on investment is more important than ever

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[ Digiday | 2023-09-22 04:01:00 UTC ]
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Panel Mania: 'Toussaint Louverture: The Story of the Only Successful Slave Revolt in History'

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[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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Devotionals for Children: A Faith-Based Teaching Tool

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[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
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