What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
News tagged with: #news corp #publishing world #standout lines #hat tip #ad guy #adland-relevant lessons #three-dimensional chess-plotting #warnermedia umbrella #toughest test #t-miss products #deliver non-stop #batting average #streaming platforms #ridiculous glut #airtight positioning #parent brand #nice reminder

Other Publishing stories related to: ' What HBO’s ‘Succession’ can teach us about advertising '


Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #news corp #publishing world #standout lines #hat tip #ad guy #adland-relevant lessons #three-dimensional chess-plotting #warnermedia umbrella #toughest test #t-miss products #deliver non-stop #batting average #streaming platforms #ridiculous glut #airtight positioning #parent brand #nice reminder


The Book That Lies Behind The Success Of HBO's "True Detective"

HBO's hit new show has catapulted a 100-year-old short-story collection onto the bestseller lists.A collection of strange art nouveau stories by American author Robert W. Chambers, The King in Yellow has gone virtually unread for most of the past century. The first half of the book is made up of... Continue reading at Fast Company

[ Fast Company | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #true detective #past century #short-story collection


Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media businesses #long time #publishing world #digital world


A Blueprint for Success: Spotlight on Whynde Kuehn

In Strategy to Reality, the author offers a holistic perspective on building and structuring a successful business. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-23 04:00:00 UTC ]
More news stories like this | News stories tagged with:


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #science fiction #digital space


Indie Presses and Bookstores Discuss Strategies for Success at PNBA

New marketing approaches and sustainable publishing were two of the main topics on the final day of the PNBA fall meeting. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
More news stories like this | News stories tagged with: #final day #main topics #indie presses


Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


How the 1954 Brown decision still influences today’s teaching ranks

What historical patterns have influenced the need for diverse teachers today? The author of a recent book addresses myths and solutions. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-09-12 20:54:48 UTC ]
More news stories like this | News stories tagged with: #recent book


What Five Years with a Predatory Vanity Press Taught Me About Art and Success

Every few months, I receive an email or phone call from someone who claims to work for a literary agency or publishing entity. In the lengthy messages variegated with bold-faced sentences, or voicemails in which the speaker mispronounces my maiden name, I’m promised six-figure book deals with... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-22 08:52:55 UTC ]
More news stories like this | News stories tagged with: #literary agency #schuster #penguin random house #simon schuster #phone call


HBO Max is removing 36 shows ahead of Discovery+ merger

The union of HBO Max and Discovery+ is already causing pain through layoffs, and now the move is affecting some shows. Warner Bros. Discovery has confirmed to Variety that it's removing 36 titles from HBO Max as soon as this week while it prepares for the Discovery+ platform merger. Most of the... Continue reading at Engadget

[ Engadget | 2022-08-18 20:30:29 UTC ]
More news stories like this | News stories tagged with: #libraries #favorite series #episodes developed #prevent people #warner bros #hbo max


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | News stories tagged with: #news corp #book publisher #majority stake #news corporation #rupert murdoch #digital advertising


Kickstarter Campaign Makes 'Peculiar Tastes' a Broad Success

A six-book erotica series, launched by the hosts of the 'Bonkers Romance' podcast, has shattered its initial funding goals, raising roughly 35 times what its creators initially hoped, with weeks still to go in its campaign. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:


What The Umbrella Academy Can Teach Us About Inclusive Storytelling

The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father's death (and, of course, stop an imminent apocalypse). The comic book... Continue reading at AdWeek

[ AdWeek | 2022-07-13 18:48:42 UTC ]
More news stories like this | News stories tagged with: #comic book #hit series #long wait #umbrella academy


Nonfiction Manga to Teach You Something New

From a look at fonts to mental illness and understanding sexuality, these nonfiction manga titles are must-reads. Continue reading at Book Riot

[ Book Riot | 2022-06-24 10:35:00 UTC ]
More news stories like this | News stories tagged with: #manga #mental illness


James Patterson shares his formula for success. It’s pretty simple.

In the memoir “James Patterson by James Patterson,” the best-selling author opens up — kind of — about how he came to be such a force in the literary world. Continue reading at The Washington Post

[ The Washington Post | 2022-06-06 11:00:41 UTC ]
More news stories like this | News stories tagged with: #memoir #best-selling author #literary world #james patterson


Review: What Selma Blair's memoir has to teach us all about self-medication

In "Mean Baby," "Cruel Intentions" star Selma Blair discusses the very long road to her diagnosis of multiple sclerosis with charm and candor. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-06-03 13:00:52 UTC ]
More news stories like this | News stories tagged with: #memoir #multiple sclerosis #long road #selma blair


Robert Goolrick Dies at 73; Became a Successful Novelist Late in Life

Being fired as an advertising executive freed him to write a blistering memoir about his Southern family and an erotic novel that became a best seller. Continue reading at The New York Times

[ The New York Times | 2022-05-21 00:03:50 UTC ]
More news stories like this | News stories tagged with: #memoir


Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #panel—scheduled


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #nielsen #creative types #struck deals #traditional tv