As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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The civil rights leader offers a blueprint for tackling current issues, Keisha Blain writes. Continue reading at The Washington Post
[ The Washington Post | 2021-11-19 13:00:00 UTC ]
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In “Welcome to Dunder Mifflin,” Baumgartner and producer Ben Silverman explore the iconic Scranton workplace Continue reading at The Washington Post
[ The Washington Post | 2021-11-13 13:00:00 UTC ]
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HarperCollins imprint Farshore has announced the winners of its annual Reading for Pleasure Teaching Awards. Continue reading at The Bookseller
[ The Bookseller | 2021-10-21 20:31:36 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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The powerhouse children’s publisher, known for Harry Potter, had been passed from father to son until Iole Lucchese, a top executive, was given control. Continue reading at The New York Times
[ The New York Times | 2021-10-18 18:41:08 UTC ]
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Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot
[ Book Riot | 2021-10-08 10:39:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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Like the big trade publishers, many independent publishers had surprisingly good years last year—and they were particularly well-poised to quickly adapt to market conditions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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The e-cigarette-maker promised a safer product but got teens hooked, Jamie Ducharme writes. Continue reading at The Washington Post
[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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“Congress is getting the message that libraries of all kinds are key to the vitality of communities,” said ALA president Patty Wong in a statement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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Booksellers and publishers should not assume that the growth in the book industry seen throughout the pandemic will continue, the London Book Fair has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 14:45:12 UTC ]
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I’ve been watching the Extremely Sad Show for Extremely Sad People for a few months now. I only learned this a few weeks ago, though. At an editorial meeting for the literary magazine where I’m a columnist, someone said she was watching “the extremely sad show for extremely sad people.” Another... Continue reading at Electric Literature
[ Electric Literature | 2021-06-30 11:00:00 UTC ]
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Simon Heffer’s encyclopedic book about Victorian and Edwardian England offers a fascinating perspective on the present. Continue reading at The Washington Post
[ The Washington Post | 2021-05-05 06:00:00 UTC ]
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Mensah Demary, who worked alongside Yuka Igarashi at Catapult since its early days, vows to broaden Soft Skull Press's reach after being promoted to editor-in-chief. He replaces Igarashi, who moved on to Graywolf Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-22 04:00:00 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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Can you think of a single feel-good news story from the past five years that isn’t, at its core, an indictment of the society in which we live? Here at Lit Hub, one of our most-read stories last year was “Big-hearted strangers turn Little Free Libraries into Little Free Pantries.” While I don’t... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-23 16:10:35 UTC ]
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