As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Skyhorse Publishing, the imprint behind director Woody Allen's memoir, is considering suing HBO for sampling its audiobook for a documentary series. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-22 22:46:48 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Bestselling author and mindset expert Debbie King explains how these questions can help reprogram your subconscious to set you up for success. Our subconscious is filled with rules, do’s, don’ts, and “truths” we’ve been collecting since childhood.Read Full Story Continue reading at Fast Company
[ Fast Company | 2021-02-04 05:00:34 UTC ]
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In 1972, Tom Wolfe famously described a handful of writerly techniques that were catching on among his peers, in what was then called the New Journalism movement. The goal was to write nonfiction as immersive and transporting as the best novels, by focusing on richly descriptive scenes, verbatim... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 09:49:33 UTC ]
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Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek
[ AdWeek | 2021-01-27 23:07:08 UTC ]
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The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week
[ Media Week | 2021-01-27 09:12:11 UTC ]
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The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
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The chart of the top children’s illustrators of 2020 has a familiar feel at the top, however some new faces made inroads further down the ranking. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 00:39:32 UTC ]
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My assignment was to offer a survey course on the history of English literature in northeast China. I was paired with a young American teacher sponsored by the United Nations who was to teach phonetics and oral expression. We taught six days a week, and every Wednesday afternoon our students... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-15 09:49:40 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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“W-3,” Bette Howland’s account of her institutionalization, in 1968, proceeds according to a simple binary: those who suffer are patients; those who don’t are not. Continue reading at New Yorker
[ New Yorker | 2021-01-05 20:23:25 UTC ]
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AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement. Terms were not... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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We’re closing out this difficult year with indie books that embody the principles of kindness, beauty, and gratitude. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-18 05:00:00 UTC ]
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In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday
[ Digiday | 2020-12-15 02:00:43 UTC ]
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Quercus has pre-empted a “seminal” debut memoir from award-winning actor and “Succession” star Brian Cox. Continue reading at The Bookseller
[ The Bookseller | 2020-11-19 17:45:26 UTC ]
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An all-star cast came together, remotely and in socially distanced shoots, to turn Ta-Nehisi Coates’s memoir into a vivid amalgam of art, music and performance for HBO. Continue reading at The New York Times
[ The New York Times | 2020-11-18 15:34:00 UTC ]
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In Connect First, the Wall Street Journal #1 bestselling authorand business psychologist lays out a plan for bringing human connection and emotional understanding to the workplace. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-26 04:00:00 UTC ]
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David McKee’s now-revered picture book Tusk Tusk was once banned in a number of libraries in the UK, the illustrator said after celebrating winning this year’s BookTrust Lifetime Achievement Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 16:44:34 UTC ]
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PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Heads of library services fear the success of digital and remote lending during lockdown could threaten their physical facilities, with the potential for “brutal” cuts on the way, according to a new report. Continue reading at The Bookseller
[ The Bookseller | 2020-10-12 13:22:14 UTC ]
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