What HBO’s ‘Succession’ can teach us about advertising

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing world portrayals—but it’s a lot more fun for those of us who are. And watching through the eyes of a current ad guy, there are still a lot of professional lessons to take away from the savage, but often insightful, Roy family and their various hangers-on. In anticipation of the season coming to a close this Sunday, when we bid adieu to our favorite deliciously dysfunctional and unscrupulous family of one-percenters until next year, I bring you my favorite ad-world lessons learned and reaffirmed in the first two seasons of HBO’s latest tentpole show. What's the protein? Roy family patriarch Logan’s go-to phrase, “What’s the protein?” is quickly becoming my internal mantra in all sorts of daily situations. Logan’s a busy guy who shoots from the hip, so he needs a quick phrase that helps get to the meat of the matter at hand—or points out the lack of substance in a given proposition (like his daughter Shiv’s much-mocked family memo). “What’s the protein?” is great shorthand for stripping the BS out of the equation and weighing whether there’s real substance at the core of an idea or it’s just carbohydrate filler. I’ve toyed with “What’s the protein?” becoming my new go-to filter in... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
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Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

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[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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The Guardian view on Bloomsbury’s success: publishing wizardry | Editorial

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What Banned Books Can Teach Us: Building an LGBTQ Picture Book Library for Pride 

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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

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WBD Rebrands HBO Max as ‘Max’ With Harry Potter and Game of Thrones Series Coming

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Richard Charkin in London: ‘Accidental Successes’

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ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

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We want and we fear emotions in our robots. Here's what science fiction can teach us about flashes of emotion from Bing

It is one thing to treat AI as a tool when it has no scope for emotion. It is quite another when AI has a full suite of emotional responses. Continue reading at The Conversation

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NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

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Twitter is reportedly struggling to break even as advertisers continue to flee

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