Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

Other Publishing stories related to: 'Why Is Hard News a Hard Sell for Advertisers?'


EBay CEO resigns as company considers selling assets

EBay CEO Devin Wenig is stepping down from his position as the San Jose-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-25 15:54:56 UTC ]
More news stories like this | News stories tagged with: #joined ebay #interim leader #three-year stint #thomson reuters


EBay CEO resigns as company considers selling assets

EBay CEO Devin Wenig is stepping down from his position as the California-based e-commerce company considers selling some assets and appoints an interim leader, the company announced Wednesday morning. Wenig, who also held the title of president and was a director of the company, had been with... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-25 15:52:24 UTC ]
More news stories like this | News stories tagged with: #joined ebay #interim leader #three-year stint #thomson reuters


Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
More news stories like this | News stories tagged with: #self-published book


Selling to the Grown-Ups (shelftalker)

Adding an adult section to a children’s bookstore has been a profitable investment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-25 12:00:09 UTC ]
More news stories like this | News stories tagged with: #bookstore


What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst


In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
More news stories like this | News stories tagged with: #american democracy #premium publisher


Faber triumphs in ‘hard-fought’ five-publisher auction for historian’s debut

Faber & Faber triumphed in a "hard-fought" five-way auction to publish historian Edward Shawcross’s debut book. Continue reading at The Bookseller

[ The Bookseller | 2019-09-20 16:32:54 UTC ]
More news stories like this | News stories tagged with: #five-publisher auction #debut book


The Testaments smashes records to sell 103k in first week

Margaret Atwood’s The Testaments (Vintage) has soared into the UK Official Top 50 number one spot, with 103,177 print copies sold in its first week on sale.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-17 01:57:31 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #sthe testamentsvintage


Bud Light Seltzer is in the works amid hard seltzer sales craze

Anheuser-Busch InBev is poised to launch Bud Light Seltzer as part of a new product blitz, according to reports from two beer trade publications. Citing sources from the brewer’s distributor meeting this week, Beer Business Daily reported that the brewer was developing a seltzer line extension... Continue reading at Advertising Age

[ Advertising Age | 2019-09-13 13:12:06 UTC ]
More news stories like this | News stories tagged with: #product launches #bud light #fourth quarter #wieden kennedy #super bowl #nielsen


You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen


BabyCenter Sold to Ziff Davis Parent J2 Global | News & Notes

J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
More news stories like this | News stories tagged with: #focusing solely #magazine publisher #bestselling book


Endeavour scoops Woolley's book on 'next frontier of fake news'

Octopus imprint Endeavour has scooped the "gripping inside story of the next frontier of fake news" from digital propaganda expert Dr Samuel Woolley. Continue reading at The Bookseller

[ The Bookseller | 2019-09-05 10:18:03 UTC ]
More news stories like this | News stories tagged with: #fake news


U.K. Print Media Grows Amid Brexit News Cycle

U.K. media companies from the Financial Times to The Guardian have reported growth in the last year, amid the boom of the Brexit-related news Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
More news stories like this | News stories tagged with: #media companies #print media


Geoffrey Rush loses bid to prevent News Corp from repeating allegations

Application for injunction preventing the publisher from repeating meanings in defamatory material dismissedActor Geoffrey Rush, who was awarded $2.9m in his defamation case against Nationwide News, has lost his bid to prevent the newspaper publisher from repeating the substance of its... Continue reading at The Guardian

[ The Guardian | 2019-08-28 07:48:07 UTC ]
More news stories like this | News stories tagged with: #injunction preventing #defamation case #defamatory material #news corp


Subscriptions v. Advertising Models: Can They Co-Exist?

The renewed interest of the subscription revenue model has turned heads in the digital publishing industry. Some publishers have found Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-26 18:57:18 UTC ]
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What Role Does Philanthropy Play in Reporting News?

When the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-21 14:55:30 UTC ]
More news stories like this | News stories tagged with: #philanthropy play #reporting news #cynics wondered #news corp


Changing the journalistic climate: what role does philanthropy play in reporting news?

The fund behind the biggest grant ever given to the Sydney Opera House says it won’t play favourites in Australian mediaWhen the Judith Neilson Institute for Journalism pledged money to News Corp and Nine Entertainment last month, some cynics wondered why the $100m philanthropic outfit was... Continue reading at The Guardian

[ The Guardian | 2019-08-21 04:31:05 UTC ]
More news stories like this | News stories tagged with: #philanthropy play #reporting news #cynics wondered #grant recipients #news corp


More than 'story, bonking, story': why you've never heard of Australia's best-selling authors

In pushing the romance genre aside, Australia’s publishing industry sent its most successful writers to pursue their careers abroadNalini Singh is trying to convince me to read a love story starring bears. The tiny author is tucked up under a huge scarf in a cafe on a freezing August day in... Continue reading at The Guardian

[ The Guardian | 2019-08-17 22:00:54 UTC ]
More news stories like this | News stories tagged with: #romance genre #41st book #dystopian future #publishing industry


Empire strikes back: News Corp turns blowtorch on former Australian reporter | The Weekly Beast

Former social affairs reporter Rick Morton attacked in print and online. Plus: Rowan Dean ignores police over Sydney stabbing attacksIt doesn’t take long for a top reporter at the Australian, with a regular presence on page one, to become the target of a front-page story in the combative... Continue reading at The Guardian

[ The Guardian | 2019-08-16 01:49:59 UTC ]
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Study: Majority of Metered Paywalls Aren’t Sustainable | News & Notes

A deep dive on paywalls... Harvard University's Shorenstein Center on Media, Politics and Public Policy and the Lenfest Institute for Journalism released a detailed white paper on Tuesday summarizing the findings of a study evaluating the performance of digital subscriptions at over 500... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-14 19:11:32 UTC ]
More news stories like this | News stories tagged with: #entire group #deeply committed #5% increase #check back