Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

Other Publishing stories related to: 'Why Is Hard News a Hard Sell for Advertisers?'


Publisher accused of 'ripping off' best-selling book on racism

Ben Lindsay’s We Need To Talk About Race has similar cover and title to prizewinning book by Reni Eddo-LodgeThe publisher of a new book about racism in the UK has been accused of “ripping off” Reni Eddo-Lodge’s best-selling polemic Why I’m No Longer Talking to White People About Race, after... Continue reading at The Guardian

[ The Guardian | 2019-07-18 17:51:47 UTC ]
More news stories like this | News stories tagged with: #book makes #reni eddo-lodge #longer talking #white people #cover art #heavily influenced #black women #best-selling book


Google’s plan to improve local news will start in Youngstown, Ohio

Today, Google announced that Youngstown, Ohio, will be the first city in its Compass Experiment, a joint venture with newspaper publishing company McClatchy to revive local news. The announcement couldn't be more timely, as Youngstown's long standing... Continue reading at Engadget

[ Engadget | 2019-07-18 17:49:00 UTC ]
More news stories like this | News stories tagged with: #google announced #joint venture #newspaper publishing


For advertisers, the Emmy halo effect is a thing of the past

Advertisers looking to shill for their products and services within the context of an Emmy Award-winning series are once again more or less out of luck, as premium cable and streaming platforms gobbled up most of this morning’s nominations. Of the dozens of scripted, reality and variety series... Continue reading at Advertising Age

[ Advertising Age | 2019-07-16 19:19:03 UTC ]
More news stories like this | News stories tagged with: #call saul #bbc america #anthony bourdain #cast members #true detective #original shows #limited series #prime video #marvelous mrs #pearson #nielsen


Family-Owned Bonnier News Organizes for Continued Digital Growth

Lotta Edling is proud of her company’s journalistic excellence, as well as its growth in reach and digital subscription numbers Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-07-12 18:30:41 UTC ]
More news stories like this | News stories tagged with: #bonnier


Comcast sells arts-and-crafts publishing company

A wholesale craft supply company bought an Arkansas-based arts-and-crafts publishing company last week from its Philadelphia-based parent company — Comcast.  The broadband, cable and entertainment giant sold Maumelle, Ark.-based Leisure Arts to PA Distribution, an Oregon-based distributor and... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-10 17:55:17 UTC ]
More news stories like this | News stories tagged with: #john malone


AT&T considers selling regional sports networks to slash debt

AT&T Inc. is weighing a sale of its regional sports networks as part of a plan to cut as much as $8 billion in debt by the end of the year, according to people familiar with the matter. The four regional networks, which includes rights to teams such as the hockey’s Pittsburgh Penguins,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-02 19:54:11 UTC ]
More news stories like this | News stories tagged with: #steady decline #top priority #york offices #make sense #high costs #justice department #bernie sanders #increased costs #—bloomberg news #time warner


Twitter Users Have Field Day With Sarah Huckabee Sanders' Book News

The former White House press secretary was taunted with suggested titles for her reported upcoming book about working for Donald Trump. Continue reading at HuffPost

[ HuffPost | 2019-07-02 10:41:02 UTC ]
More news stories like this | News stories tagged with: #twitter users #book news #suggested titles #upcoming book


Ros Harding wins School Librarian of the Year Award

The School Library Association (SLA) has awarded the School Librarian of the Year Award to Ros Harding from The King’s School Chester.  Continue reading at The Bookseller

[ The Bookseller | 2019-07-01 07:49:08 UTC ]
More news stories like this | News stories tagged with: #school librarian #library association


Ozone Project to sell ads on self-serve basis after striking OpenX deal

UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week

[ Media Week | 2019-06-26 08:28:48 UTC ]
More news stories like this | News stories tagged with: #sell ads #news publisher


Looking back on the life of advertising legend Philip Geier

Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 19:42:28 UTC ]
More news stories like this | News stories tagged with: #board member #memoir


The stories behind big Cannes Lion winners and the riskiest advertising moves of the year

At the Cannes Lions International Festival of Creativity, Ad Age sat down with some of the brightest minds in advertising and marketing to discuss some of the bravest and most talked about ideas of this year, some of which also scored big Lions last week.  One of the most celebrated campaigns... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 17:00:00 UTC ]
More news stories like this | News stories tagged with: #wieden kennedy #love letter #sit alongside #star wars #harry potter


News Corp Tabloid the Herald Sun Offers Journalists Cash Bonuses for Clicks

The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-24 15:22:05 UTC ]
More news stories like this | News stories tagged with: #herald sun #offering journalists #financial bonus #news corp


News Corp tabloid the Herald Sun offers journalists cash bonuses for clicks

Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian

[ The Guardian | 2019-06-24 06:04:56 UTC ]
More news stories like this | News stories tagged with: #page views #herald sun #offering journalists #financial bonus #news corp


5 Key Takeaways From Reuters’ 2019 Digital News Report

An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek

[ AdWeek | 2019-06-20 11:00:53 UTC ]
More news stories like this | News stories tagged with: #reuters institute #lost faith #digital news #key findings #nielsen


Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:45:09 UTC ]
More news stories like this | News stories tagged with: #ad tech #legal battle #supply chain #e-book


BuzzFeed News Is Part of a Union Wave at Digital Media Outlets

The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times

[ The New York Times | 2019-06-18 22:31:39 UTC ]
More news stories like this | News stories tagged with: #buzzfeed news #digital media


New Writing North and Morpugo's Farms for City Children awarded News Corp funding

New Writing North and Michael Morpurgo’s Farms for City Children are among seven charities sharing £100,000 donated by HarperCollins UK parent company News Corp UK, via the annual News Corp Giving programme. Continue reading at The Bookseller

[ The Bookseller | 2019-06-18 09:16:53 UTC ]
More news stories like this | News stories tagged with: #writing north #michael morpurgo #harpercollins #news corp


At Cannes, Comcast urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst


Comcast takes Cannes, urges TV industry to expand addressable advertising

Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #ncc media #project oar #established earlier #yearto develop #open standard #delivering ads #individual households #smart tvs #nbc universal #achieve scale #hearst


Inside Snapchat's new pitch to video advertisers: A penny a view

Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age

[ Advertising Age | 2019-06-17 20:39:22 UTC ]
More news stories like this | News stories tagged with: #digital platforms #brand safety #buy ads #portrait mode #brand-safe inventory #hearst