Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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[ AdWeek | 2019-06-17 01:00:56 UTC ]
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[ Editor & Publisher | 2019-06-13 19:27:16 UTC ]
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[ Digiday | 2019-06-13 04:01:37 UTC ]
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[ CBC | 2019-06-11 04:01:00 UTC ]
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[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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Natural News calls tech CEOs “lawless evil war criminals” after vanishing from Facebook

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[ Fast Company | 2019-06-10 08:25:29 UTC ]
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[ The New York Times | 2019-06-10 04:21:34 UTC ]
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[ Crains New York | 2019-06-07 15:58:20 UTC ]
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[ The New York Times | 2019-05-30 16:33:57 UTC ]
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[ Editor & Publisher | 2019-05-23 18:00:08 UTC ]
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[ The New York Times | 2019-05-18 05:37:00 UTC ]
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