With politics commanding so much attention, it is reasonable to expect that publishers that don’t focus on hard news could see a drop in traffic. But data indicates that non-hard-news publishers haven’t suffered from political news’s rise in popularity. Sources told Digiday that soft news has... Continue reading >> [ Source: Digiday | 2017-01-31 00:00:00 UTC ]
The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading >> [ Source: Digiday | 2015-05-29 00:00:00 UTC ]
After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading >> [ Source: Editor & Publisher | 2014-06-26 00:00:00 UTC ]
Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading >> [ Source: Advertising Age | 2014-01-01 00:00:00 UTC ]