#hard news

Publishing news tagged with #hard news

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Entertainment and lifestyle publishers thrive even as interest in hard news spikes

With politics commanding so much attention, it is reasonable to expect that publishers that don’t focus on hard news could see a drop in traffic. But data indicates that non-hard-news publishers haven’t suffered from political news’s rise in popularity. Sources told Digiday that soft news has... Continue reading at 'Digiday'

[ Digiday | 2017-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #politics continues #hard news #political news


Only 17 percent of BuzzFeed’s traffic goes to news

The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at 'Digiday'

[ Digiday | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #news appeared #vast majority #lifestyle content #goal isn #high impact


GE Becomes Legitimate Online News Publisher

After a very entertaining stunt with Jimmy Fallon, GE, an early adopter of content marketing, has been putting a focus on hard news of late. GE has used sites like The Economist and Quartz for native advertising to promote itself as a supporter of ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jimmy fallon #early adopter #content marketing #hard news


Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hard news #hard sell #print editions