Why Is Hard News a Hard Sell for Advertisers?

Rob NormanNewspapers and news magazines' print editions are fading. Their readers are literally dying. Other industries have new demography and geography to conquer, but no new generation is acquiring a breakfast-table habit that has persisted for 200 years -- even in Myanmar, where 12 daily newspapers have started since the start of political reform, only three survive. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-01 00:00:00 UTC ]
News tagged with: #hard news #hard sell #print editions

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Herman Wouk, Perennially Best-Selling Author, Dies at 103

His critics could be brutal, but he enthralled millions of readers with novels like “The Winds of War,” “The Caine Mutiny” and “Marjorie Morningstar.” Continue reading at The New York Times

[ The New York Times | 2019-05-18 05:37:00 UTC ]
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BAME: The children's bookshop selling diversity

A shop in Brixton only sells books featuring black, Asian or minority ethnic (BAME) protagonists. Continue reading at BBC News

[ BBC News | 2019-05-11 00:00:00 UTC ]
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Has News Corp gone too far? It looks like it hahahaha HOORAY! | First Dog on the Moon

Bill Shorten is just like the rest of us (if we came from the boredom factory) and the election has finally got interestingSign up here to get an email whenever First Dog cartoons are publishedGet all your needs met at the First Dog shop if what you need is First Dog merchandise and prints... Continue reading at The Guardian

[ The Guardian | 2019-05-10 00:00:00 UTC ]
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Singapore debates a law targeting fake news online. Critics warn of a chilling effect

Facebook, Twitter and Google have been under fire all over the world for not doing enough to police their platforms for misinformation. The Singaporean government thinks it has a solution: a law that imposes jail time and hundreds of thousands of dollars in potential fines for posting or failing... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-08 00:00:00 UTC ]
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Baker & Taylor News Sparks ABA into Action

Following last week's news that Baker & Taylor is ending its retail wholesale business, the American Booksellers Association wrote to members to say it was working to limit any damage to the community and find the best solutions for moving forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-06 00:00:00 UTC ]
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Highlights Sells Boyds Mills to Kane Press

Highlights has sold its trade book publishing arm to Kane Press, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-02 04:00:00 UTC ]
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Independent News & Media to be sold to Belgian group

Denis O’Brien loses hundreds of millions in sale of Ireland’s biggest newspaper publisherIreland’s largest newspaper group has agreed to a takeover offer from the Belgian media group Mediahuis in a deal in which its largest shareholder, billionaire Denis O’Brien, will lose hundreds of millions... Continue reading at The Guardian

[ The Guardian | 2019-04-30 00:00:00 UTC ]
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Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Apple News Won’t Save Magazines. That’s Not Such a Bad Thing.

I don’t think we’re there yet. While various interested parties are trying sell Apple News+ as an obvious win-win-win-win-win for publishers, readers, Apple, democracy, cats, dogs and the perfect flaky pie crust, color me skeptical. Oh, there was no shortage of optimism when Apple announced the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-24 00:00:00 UTC ]
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Why is the US news media so bad at covering climate change?

The US news media devotes startlingly little time to climate change – how can newsrooms cover it in ways that will finally resonate with their audiences?This article is excerpted from a piece published by Columbia Journalism Review and the Nation. The Guardian is partnering with CJR and the... Continue reading at The Guardian

[ The Guardian | 2019-04-22 00:00:00 UTC ]
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Michael Crick makes surprise exit from Channel 4 News

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[ The Guardian | 2019-04-11 00:00:00 UTC ]
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Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek

[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Circle Media Group sells CPI to private investor

Circle Media Group has sold its interest in one of Europe’s largest book printers, CPI, to a private investor, after less than nine months of ownership.  Continue reading at The Bookseller

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Puffin sells US rights to The Unadoptables

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[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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How Swiss news publisher NZZ uses newsletters to increase paid subscriptions

The 200-year-old German-language publisher has 21 email newsletters, around half of which weekly and half daily. The post How Swiss news publisher NZZ uses newsletters to increase paid subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-09 00:00:00 UTC ]
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Indie Fairlight sells US and Canada rights to van Llewyn

Indie Fairlight Books has sold US and Canada rights to Sophie van Llewyn’s Bottled Goods to HarperCollins US. Continue reading at The Bookseller

[ The Bookseller | 2019-04-08 00:00:00 UTC ]
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Lulu's New Tools Empower You to Sell Direct and Prosper

We talked to Lulu's v-p of marketing, Matt Briel, about the evolution of self-publishing and how Lulu's new open-source Print API and xPress app for Shopify are giving creators more control than ever. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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The way we buy and sell branded content is broken. Here’s how to fix it

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age

[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Study: Facebook ad targeting may discriminate—even when advertisers don’t want it to

Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company

[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Here’s a List of All of the Magazines Available on Apple News+

Apple News+, the tech giant's new paid subscription product for periodicals, went live in March to much fanfare, promising more revenue to help support quality journalism and the ability for media brands to reach new readers perusing the library of magazines and newspapers available on the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-03 00:00:00 UTC ]
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